Unit 4 Test SEM II

Which  is an activity that a business performs when conducting a competitive analysis:

What do bus use to forecast sales when asking customers about the products they plan to buy?

An important step in the process of developing a marketing plan involves selecting the

Which should event marketers consider when identifying target markets for specific events:

What's 1 question that a bus must answer when identifying a potentially profitable target mkt?

What is a question that a bus should ask when evaluating the performance of its marketing plan:

When conducting a market analysis, a business considers total demand for a product known as the

When forecasting sales for marketing plans, businesses often rely on

Forecasting sales for marketing plans is important because the forecast is used as a

When a bus selects a target mkt, the most desirable mkt segments to the bus are measurable and

Bus usually analyze market potential for a certain product by considering demand in a specific

One of the purposes of conducting a market analysis is to develop a(n)

What is a potential weakness a manager might identify in a SWOT analysis?

Knowing where customers are located can help a business decide

Secondary sources as census, trade mags, or chambers of commerce are sources for obtaining info

By conducting a competitive analysis, businesses often are able to determine if they have a

What do businesses often take into consideration when forecasting sales for marketing plans?

To make sure that all tasks have completed an event is ready for attendees mktrs refer to their

The marketing objectives that a business develops for its marketing plan should lead to a(n)

Which of the following statements is true regarding niche marketing:

SWOT analysis identifies an internal strength, a bus can use that strength to take advantage of

Businesses often ask for the customer's zip at the checkout counter to obtain information about

Which is a factor that businesses consider when conducting an analysis of competitors.

Which situation is most likely to have a negative economic impact on a local community:

In which  should a business consider its competitors' prices when developing amarketing plan:

Which is an important to consider when a businesses begins to assess its mktg info needs:

A business that continuously monitors its marketing plan should take corrective action when its

When a business develops a marketing plan, the objectives should be timely, measurable, and

Which of the following is a factor that businesses consider when conducting a market analysis:

The Green Co. is using what when it decided to ignore the segment differences and use 1 offer

The marketing strategy component of a marketing plan should include a(n)

Sport/Event organizations maintain marketing information systems to be able to

If a Co. estimates increase in demand for its products it is attempting to analyze the market's

What is the forecasted percentage of sales increase if a Co projects increase from $675 to $736

Which of the following situations is an example of a business using niche marketing:

A firm discovers a competitor's weakness during a competitive analysis, it has often uncovered

When assessing marketing-information needs, the first step that a business should take is to

What might a business do if performance fails to achieve the objectives from a marketing plan?

Entertainment marketers should identify their target markets after they have carefully examined

When might a bus decide cost of a mktg plan for a specific product is greater than the benefits

Cos. can check effectiveness of their mktg by comparing the original allocation resources with

SWOT analisys shows a business has a very limited product line. this is an example of

Which of the following is an internal strength that a bus might identify during a SWOT analysis

By maint mktg info systems, Co. est demand and identify mkt trends by tracking buying and

One way to verify that a complex arena event is well prepared and ready for spectators is by

SWOT analysis is a technique for summarizing a company's 

When monitoring its marketing activities, a business might need to take corrective action if

One aspect of identifying a segment of a sport/event target market involves identifying the

Why do sport/event organizations maintain sales and accounting records?

One way that a business can learn about its competitors' activities is by

What is a potential threat a manager might identify in a SWOT analysis?

Which indicates a positive economic impact for a city that hosts professional golf tournament: