Review Marketing Concepts

Question 1

Which involves activities that make prod/svcs avail to cnsmrs & ensures a satisfying exchange?

Accepted Answer

marketing

Question 2

Which marketing function involves designing and developing products and services?

Accepted Answer

product/service management

Question 3

Which marketing function establishes the value of products and services?

Accepted Answer

pricing

Question 4

Which marketing mix element includes methods to inform and encourage customers to purchase

Accepted Answer

promotion

Question 5

Which develops procedures so customers are able to locate, obtain and use products & services?

Accepted Answer

distribution

Question 6

Which function represents the ongoing activities designed to support the primary function?

Accepted Answer

operations

Question 7

Which involves developing, implementing and evaluating the plans & activities for the business

Accepted Answer

management

Question 8

Which of the fllwng is an approach to cust. service & gives employees power to solve the prob?

Accepted Answer

the marketing concept

Questions 8