Principles of Marketing-Semester 1 Final

By persuading people to buy goods and services, marketing ____.

Marketing plans are usually written ____.

Advertising message that a person, business or other organization is paid to give

A company’s profit is the ____ during a specific time period.

Economy in which economic decisions are based on society's values, culture and customs

Which of the following factors is included in a PEST analysis?

One method of conducting an environmental scan is to do a ____ analysis.

Which of these is an example of selling?

Which of the following items is generally found in the business description of a marketing plan

What is the difference between your morals and your ethics?

The process of identifying existing or potential customers as B2C or B2B customers is ____.

Which of the following is an example of a socially responsible business practice?

The concept that money decreases in value over time

Which of the following is not an example of land?

Which sentence identifies the correct relationship between advertising and marketing?

The belief that a company’s marketing approach should benefit society as a whole is ____.

The action taken by two or more businesses attempting to attract the same customers is known as

Type of law that determine how a business’ debts are handled when they are no longer profitable

When a company enters into the global market by moving production to another country they are

Which form of business organization is legally separate from its owners and has legal rights

Type of marketing in which a for-profit business & nonprofit organization work together

Another name for marketing research is ____.

What is the goal of a code of ethics?

Which of the following decisions is included in promoting a product?

The term for all of the activities involved in developing and exchanging goods and services is

Factors that affect the ease/productivity in which a business can operate in a region are ____.

Why would a marketing firm choose to join the American Marketing Association?

Who makes the decisions in a market economy?

Function of business that has to do with interacting with consumers

What does the economic problem state?

Federal agency responsible for protecting consumers and promoting business competition is the

This shows that we are willing to supply a greater quantity of goods at greater prices

The four Ps of marketing include ____.

Which of the following is not a trade barrier?

Which federal agency investigates workplace accidents?

The willingness and ability to start a new business is known as

Function of business that controls and makes decisions about a business

Employee who directs work of others & is responsible for carrying out the goals of a department

False advertising is ____.

_________ uses raw materials from other producers and converts them into finished goods

Which of the following business actions does not demonstrate corporate social responsibility?

Relationship between two or more people who join to create a business

Plan for using product, price, place, and promotion to market a specific product(s) is its

The goal of product positioning is to ____.

Laws that protect the information and use of information gathered from children under 13

A company’s message to its customers about why the company exists is known as its ____.

What is the purpose of an antitrust law?

The function of business that includes all activities involved in making a product is ____.

Overstating the features and benefits of a product is a form of ____.

Personal selling done over the phone is called

In SWOT analysis, the external factors that create chances for a company to increase profit are

Occurs when one business has complete control of a market’s entire supply

Which of the following is not one of the three parts of the economic system?

Health claims made in product advertisements must be backed by ____.

Laws that promote fair trade, open markets, and competition among business are

Which of the following topics is found in the marketing strategies section of a marketing plan?

In a PEST Analysis the E stands for

What is the primary purpose of customer relationship management?

Which of the following is an example of a good?

Which of the following is not a function of money

Which is not likely to be included as a resource for developing a marketing plan?

Which of the following statements is most likely to be included in a code of ethics document?