What was the main reason for developing this pr

Consumer Demands for Convenience

SWOT analysis may be used by a food company assess which of the following?

Success or failure of new product concepts

What is Murphy's law?

Whatever can go wrong, will go wrong

Why is a technical feasibility study necessary in the development of a new product?

To determine the machinery required

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HSC Food Product Development

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HSC content on FPD. Using Food Tech in Action 4th ed. ONLY chapters 13, 14, 15.

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Questions 14

Answers

1
A company has strong brand recognition, great pricing, high emissions. What has been conducted?
A SWOT analysis
A feasibility study
A product life cycle analysis
A HACCP audit
2
What was the main reason for developing this pr
Consumer Demands for Cost
Consumer Demands for Convenience
Technological Developments
Target Market Changes
3
SWOT analysis may be used by a food company assess which of the following?
Staff development programs
Success or failure of new product concepts
Ingredients for new product formulations
Salary levels for senior staff
4
Which of the following is a type of new food product?
Carbonated soft drinks
New-to-the-world
Low cost convenience foods
Ultra heat treatment equipment
5
Oreo surveys consumers about possible new flavour combinations. What stage will this occur?
Prototype development
Prototype testing
Market research
Development of product specifications
6
Which of the following is an example of an internal factor?
Technological environment
Economic environment
Political environment
Production facilities
7
This is an example of which type of product?
New-to-the-world
Limited edition product
Me-Too product
Line Extension
8
Which of the following is and external factor affecting new food product development?
Production facilities
Company image
Ecological environment
Financial position
9
What is not a stage of the product life cycle?
Decline
Decay
Introduction
Maturity
10
At which stage of the food product development process would storage trials be conducted?
Product specifications
Development of a prototype
Testing product prototype
Technical feasibility
11
What was the main reason for developing this product?
Market Concerns for Environment
Consumer Demands for Convenience
Market Concerns for Health
Consumer Demands for Cost
12
What is Murphy's law?
Whatever can go right, will go wrong
Not all food products can be flawed
Whatever can go wrong, will go wrong
A law a company must follow for food safety
13
Why is a technical feasibility study necessary in the development of a new product?
To establish a marketing plan
To determine the machinery required
To determine the design brief
To calculate a break-even point
14
Pepsi is an example of what food product type?
Line Extension
New-to-the-world
Same product
Me-Too Product

HSC Food Product Development Flashcards | StudBud