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Methods of Market Research by Social Media Flashcards | StudBud

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Methods of Market Research by Social Media

11 terms·StudBud Administration·508 plays

A Quiz! about market research

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Questions 11

Answers

1
What are types of primary research?
Local newspapers
Observations
Sales data
Social media
2
What are types of secondary research?
Government reports
Experiments
Internet sites
Surveys
3
What is an advantage of primary research?
More accurate, up to date and specific to needs
Questionnaires
It is much easier to do than secondary
It has a nice name
4
Was this a good Quiz!?
Obviously
Yes
Of course
Definitely
5
Which one is an advantage of using Social Media for market research?
You could find a funny video
It has nice pictures
Improves loyalty of customers
You get real-time customer opinions
6
What is secondary research?
The second time a business does research
Collecting information that already exists
Research that is done every second
Always in a survey form
7
Which one of these is a method of market research?
Sorveys
Starting a business
Surveys
Doing a finance report
8
What can a business do with market research?
Nothing
See how much profit they will make
Make a gap in the market
See customers needs and preferences
9
Market research is...
Where a business gathers information about customers
A game on the App Store
Finding out about other businesses finances
Very fun to do
10
What is primary research?
Orange juice
Always on a computer
The first set of research that a business does
Collecting new information, that didn’t exist before
11
What is an advantage of secondary research?
It can’t get invalid results
It is fun
Orange juice
More general and less time-consuming