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G107 Lesson07 Ethos, Pathos, Logos Flashcards | StudBud
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G107 Lesson07 Ethos, Pathos, Logos
G107 Lesson07 Ethos, Pathos, Logos
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Communication in the Global Workplace Business Writing (III)
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Questions
14
Answers
1
The use of picture of a handcuffed person being caught evokes fear, and feelings of shame in viewers.
Ethos
Logos
Pogos
Pathos
2
ETHOS : Which option below DOES NOT give credibility to the source?
Use of government statistics
Use of corporate logo
Use of emotional language
Use of celebrity with good reputation
3
Poster provided 5 pointers / facts on how to save water. This is an example of ...
Pathos
Pogos
Ethos
Logos
4
ETHOS : Credibility(or ethical) appeal can be established through the speaker/author with options below EXCEPT ...
Emotions : facial expressions / body language
Authority : expertise & knowledge
Character : trustworthy / respectable / likeable
Reputation : credentials / past successes
5
ETHOS is where Credibility (or ethical) appeal can be established through the speaker or author.
True
False
6
Of the 3 types of Persuasive Appeal, there is one ‘best’ type of persuasive appeal.
True
False
7
Poster provided 5 pointers / facts on how to save energy. This is an example of ...
Pogos
Ethos
Logos
Pathos
8
LOGOS is any options below EXCEPT ...
Logical reasoning to support a claim
Emotional appeal
Evidence, facts and statistics to support your claims
Logical appeal
9
The use of celebrity David Beckham in a drink milk campaign gives credibility to the poster. This is an example of ...
Logos
Ethos
Pogos
Pathos
10
PATHOS is as below options EXCEPT ...
Appealing to the audience’s emotions / feelings
Emotional appeal
Use vivid emotional language, sensory details to arouse audience interest
Celebrity's character
11
The use of celebrity David Beckham in a drink milk campaign gives credibility to the poster. It makes viewers feel ...
they can become fit like Beckam if they drink milk.
they can be a model like Beckam if they have 6-packs.
they can play football like Beckam if they practice hard.
they can look handsome like Beckam if they go for plastic surgery.
12
There are 3 types of Persuasive Appeals. Which one below is NOT a Persuasive Appeal?
Pathos
Logos
Pogos
Ethos
13
Which option is NOT persuasive appeals?
to persuade others to believe aparticular point of view
to convince the other person
ways to change the mind of another person
to coerce others to believe in your point of view
14
The words “if they breed, you will bleed” & pic of mosquito evokes fear of being bitten & get dengue if mozzies breed.
Pathos
Ethos
Logos
Pogos
