Glossary 8-15

 a combination of  businesses formed to regulate production-pricing-marketing a product ( 211)

 advertising loses its effectiveness due to overexposure or poor message quality (p. 263)

setting budget by estimating point where more $$$ spent on advertising equals more profit (262)

oval-shaped outdoor theater with tiered seating around a central staging area (p. 204)

electronic or online game that incorporates marketing content to promote a product  (284)

 willingness to take a loss on selected items in order to create more customer traffic (239)

 a product is integrated into the plot of a movie or television show (p. 258)

 the theme of an ad (p. 262)

product advertised-good price-out of it when customers wants it-tries to sell high item ( 235)

US agency-principal mission-promote consumer protection & competitive business practices (290)

price goes up-supply produced goes up &  the price goes down the supply produced goes (233)

sales process step-salesperson learns everything about the products-target-competition ( 309)

 advertisements for movies shown in theaters & on videos that precede the featured movie (285)

the point where the supply and demand curves intersect (p. 233)

when the price goes up demand goes down, and when the price goes down demand goes up (p. 233)

 salespeople ask customers if they want to purchase related products (p. 309)

premium stadium seats that provide another source of high revenue for the owners (p. 322)

 an in-person, face-to-face communication between a seller and a customer (p. 259)

 the ups and downs of the economy (p. 242)

 an extra commission paid to salespersons who sell or push particular products (p. 272)