What are the stages in the product life cycle?

Development, introduction, growth, maturity, decline

What are the two axis labels in the Blake Mouton grid?

Concern for people, concern for performance

On a decision tree how would we calculate net gain?

+ the EV of each outcome and - the costs of the decision

In the Boston Matrix what characterises a 'Question Mark' ?

Low market share and high market growth

What are the 7p's of marketing?

Proces,Physical evidence,People,Promotion,Plac,Price,Product

What theory is the 'carrot' and 'stick' part of?

FW Taylor - scientific management

In Herzbergs two-factor theory what are the two factors?

The motivators and the hygiene factors

What order is correct, starting from the bottom, in Maslows hierarchy of needs?

Physical, social, esteem, Self-actualisation

What characterises an authoritarian leader on the BM grid?

High concern for performance but low concern for people

In Hackman and Oldhams model of job design what are the three main headings?

Core job characteristic,Critical psychological state,outcome

What does STP stand for in the marketing process theory?

Segmentation, Targeting, Positioning

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AQA A-level Business Studies models/theories quiz

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Questions 20

Answers

1
What are the stages in the product life cycle?
Introduction, development, growth, maturity, decline
Introduction, Development, Maturity, Growth, Decline
Development, introduction, growth, maturity, decline
Development, Growth, Maturity, Saturation, Decline
2
What are the two axis labels in the Blake Mouton grid?
Concern for people, concern for performance
Concern for people, concern for practicality
Concern for price, concern for performance
Concern for leaders, concern for managers
3
On a decision tree how would we calculate net gain?
By adding the two expected values together
+ all probabilities of the outcomes together and - from 100
By x probability of the outcome by the outcome itself
+ the EV of each outcome and - the costs of the decision
4
Which of the following elements form the two axis of Stakeholder mapping?
Power and interest
Influence and control
Power and control
Impact and influence
5
In the Boston Matrix what characterises a 'Question Mark' ?
High market growth and high market share
High marker share and low market growth
Low market growth and low market share
Low market share and high market growth
6
What are the 7p's of marketing?
Proces,Physical evidence,People,Promotion,Plac,Price,Product
Physical evidence,People,Process,Power,Price,Place,Product
Power, Place, Promotion, Plan, Product, Progress, Physical
Product, Price, Place, Promotion, People, Process, Power
7
What motivation and engagement theory did F.W Taylor come up with?
Two-factor theory
The Assembly line production theory
Hierarchy of needs
Scientific Management
8
In stakeholder mapping, having both high interest and power means?
Monitor
Manage closely
Keep satisfied
Keep informed
9
What theory is the 'carrot' and 'stick' part of?
Tannenbaum Schmidt-continuum
Herzbergs two-factor theory
Maslows - hierarchy of needs
FW Taylor - scientific management
10
In Herzbergs two-factor theory what are the two factors?
The Carrot and The Stick
The motivators and the hyper factors
The motivators and the hygiene factors
The hygiene factors and the responsibility factors
11
What two axis are part of the product life cycle?
Sales vs Growth
Sales vs business expansion
Sales vs time
Sales vs Market share
12
What order is correct, starting from the bottom, in Maslows hierarchy of needs?
Salary, Safety, Esteem, Social, Self-actualisation
Safety, Salary, Esteem, Social, Self-actualisation
Physical, Social, Safety, Esteem, Self-actualisation
Physical, social, esteem, Self-actualisation
13
Scientific management classes what as our primary motivation?
Responsibility
Working conditions
Job security
Pay
14
What characterises an authoritarian leader on the BM grid?
High concern for performance but low concern for people
Low concern for performance but high concern for people
High concern for both people and performance
Low concern for both people and performance
15
PESTLE is used as an influence on decision-making, however what factors do they represent?
External
Educational
Ethical
Internal
16
In Hackman and Oldhams model of job design what are the three main headings?
Core costs characteristics, self-actualisation, outcomes
Skill variety, Task identity, Task significance
Internal work motivation, external work motivation, variety
Core job characteristic,Critical psychological state,outcome
17
In the scientific decision making model what is the final stage of making a decision?
Implement
Review
Evaluate
Improve
18
In a decision tree, the circles show..
The financial outcome of a decision
Different possible outcomes
The decision
The possible choices
19
In the scientific decision-making model what is the third stage?
Gather Data
Set objectives
Analyse Data
Select the best way forward
20
What does STP stand for in the marketing process theory?
Sensory, Tactile, Plan
Segmentation, Targeting, Positioning
Segmentation, Targeting, Place
Separation, Targeting, Positioning

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