stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
2.2 Market Research Key Terms Flashcards | StudBud
Explore
/
2.2 Market Research Key Terms
2.2 Market Research Key Terms
12 terms
·
StudBud Administration
·
1,736 plays
OCR GCSE Business 9-1 #Market Research Key Terms
Flashcards
12 cards
F
Practice quiz
P
Host live
L
Questions
12
Answers
1
What is Primary Research?
data given to a business
data found in a field
data collected first-hand
data a business finds in a drawer
2
What is Internal data?
data about the inside of consumer's homes
data about the structure of a business
data already within a business regarding past performance
data found on the Internet
3
What is an Interview?
a test run to see whether customers will buy a product
a consumer is asked questions about a product or service
a selected small group of customers who give their opinion
a question sheet filled in by a consumer
4
What is Census data?
data collected by a business first-hand
data collected by the government every 5 years
a question sheet filled in by a consumer
data collected by the government every ten years
5
What is a Target market?
a consumer is asked questions about a product or service
place where you might go to purchase targets
group of customers at whom a business aims products/services
data collected first-hand
6
What is Market Research?
collection of data about the best market
collection of customer habits data to help decision-making
research carried out to find the best place to shop
group of customers at whom a business aims products/services
7
What is Qualitative data?
data based on facts
data based on opinions
data based on qualities
data based on numbers
8
What is a Trial?
a test run to see whether customers will buy a product
a selected small group of customers who give their opinion
a consumer is asked questions about a product or service
a question sheet filled in by a consumer
9
What is Quantitative data?
data based upon qualities
data based upon quantities
data collected that is based upon facts and figures
data based upon opinions
10
What is a Focus Group?
a test run to see whether customers will buy a product
a question sheet filled out during an interview
a question sheet filled in by a consumer
a selected small group of customers who give their opinion
11
What is Secondary Research?
research carried out about desks
collection of data using research from another organisations
collection of data about the best secondary things
collection of data using a survey
12
What is a Questionnaire?
a test run to see whether customers will buy a product
a question sheet filled in by a consumer
a question sheet filled out during an interview
an expert in questions
