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103 Test Review 2 Flashcards | StudBud
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103 Test Review 2
103 Test Review 2
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1
Satisfied clients usually refer three new clients, unhappy clients tell as many as
Three people
10 people
5 people
Everyone
2
A salon professional can make recommendations if they are familiar with retail product features, and
Benefits
Retail sales
Ingredients
Client budget
3
Recommendation for your services from a client or a friend is known as
Tea
Rebooking
Word of mouth
Referral
4
Common types of salon, ownership, or sole, proprietorship, partnership, corporation, and franchise
True
False
5
It is not recommended to serve food and beverages to your guest in an independent salon
True
False
6
The buyer types include
Emotional
Bargain/stubborn
Ready
Logical
7
Creating and providing an exceptional salon experience is important to distinguish yourself from the competition
True
False
8
A full book is referred to as
The availability of a stylist
Booked and busy
All of the appointments available for the day or week are booked
The amount of space between client on a book
9
What are the three ways to increase the average ticket?
Up selling
Follow up communication
Exchanging phone numbers
Retail
10
The buyer type that wants to save money at all cost is the budget buyer
True
False
11
Features of product or its characteristics, which might include
Specific ingredient
The aroma
Size of the product/container
The price
12
Industry researcher have discovered differences in buying habits among various generations
False
True
13
List of all the property you own is your
Personal property
Inventory
Assets
Liabilities
14
The compensation structure that guarantees a certain income on a weekly monthly basis
Salary
Biweekly
Flat rate
Commission
15
A professional planning to open up a salon should
Hire staff
Prepare a personal financial statement
Assess skills to find weaknesses
Hire a contractor
16
Four realms used with product displays are educational, escapist esthetic, and entertainment realm
False
True
17
The buyer types include ready, logical, bargain, and easy
True
False
18
Three strategies for successful retailing in the salon are
Close the sale
The product sells itself
Involve the client
Suggest new products
19
The ready buyer is the type of buyer that is
Cash in hand, ready to buy
A savvy buyer
Open minded and will take the chance on a new product
Ready to walk out if they don’t get the deal they want
20
The atmosphere of one surroundings, the feeling of a place and it’s aura is known as
Ambiance
Atmosphere
Vibe
Design
21
The best form of advertising is
Billboard
Word-of-mouth
Smoke signal
Lying, lying lying
22
The emotional buyer basis purchases more on personal reasons than
How much money they have
Logic
Facts
Emotional state
23
The 3 Common structures used to pay employees are
Salary
Salary plus hourly
Commission plus salary
Commission
24
You never plan to own a salon there is no reason to know the fundamental principles of salon ownership
True
False
25
It is Illegal to ask is an employee is legal citizen
False
True
26
Retailing is the exchange of services products or expertise for money
True
False
27
Successful retailing requires you to look for new ways to interest your clients with the products you recommended
True
False
28
What is the exchange of services products or expertise for money?
Services
Getting the bag
Selling
Catfishing
29
It is the responsibility of the salon professional to guarantee the quality of their services
False
True
30
It is a salon professionals responsibility to be familiar with the finest products
True
False
31
Price services at a reasonable rate to fit the income range of the clients you want to attract
False
True
32
Agreement on how things are to be done in the salon so things happen in a different way is called consistency
True
False
33
It is the responsibility of the salon to maintain a safe and inviting environment
True
False
34
The tracking and oversight of your clientele building strategies is referred to as
Client management
Salon relations tracking
Salon owner duties
Client relations management
35
The first person to greet clients and is usually cheerful, able to handle all types of situations
Designer
Apprentice
Salon owner
Receptionist
36
A drivers license is a valid form of proof that employee is a legal citizen
True
False
37
Helps account for all products used or sold in the salon
Receptionist duties
Online system
Inventory control
Inventory monitoring
38
Malpractice, property, product, liability, unemployment and Worker’s Compensation are examples of insurance
True
False
39
When opening up the salon, get advice from an accountant, lawyer, therapist, and a distributor sales consultant
False
True
40
Chairside manner is another name for
Professional approach
Personalized approach
Therapy
Hospitality
41
When beginning the process of opening a salon you must
Cost of necessary improvements
Market need
Research the location
Figure out your color scheme
42
In a positive atmosphere staff is encouraged to be creative and take risks, to be able to make mistakes without fear of
Gossip
Ridicule
Negative feedback
Bad vibes
43
Synergy can create harmony and an unpredictable environment
False
True
44
Abilities to recognize hair skin and nail trends and technical expertise is an essential skill for a salon owner
True
False
45
The characteristics of a product are known as
Features
Ingredients
Resale value
Packaging
46
The salon professional will generally be selling
Information of clients
Artistic ability
Retail products
Services
47
You must always answer the phone within three rings
False
True
48
The main components of ambience are
Comforts
Decor / Salon exterior
Music
Being able to listen in to other people’s private conversations
49
The four elements of attracting and retaining clients are
Increase and meet market demand
Maintain a positive client building attitude
Adding on complimentary services
Getting your client refreshments
Provide exceptional service
Practice target marketing
50
Clients reserving a future appointment before leaving the salon during their visit is referred to as prebooking
False
True
51
Retail is more likely to be purchased by first time clients
True
False
52
What are the two phases of building a clientele?
Client development
Apprenticeship
Referrals
Client rebooking
53
For opening a salon, it would be a good idea to conduct a
Networking
Manhunt
Market survey
Climate market
54
The three critical components of the salon experience are ambience, personalized approach, and a full book
True
False
55
Features plus benefits equals incentive to buy
False
True
56
A list of all the money you owe is your
Statements
Debt
Liabilities
Negative account balance
57
It takes cooperation, consistency, and shared accountability to create staff
Friendliness
Synergy
Harmony
Teamwork
58
People who make habitual use of another person’s service are known as
Clientele
BFF’s
Fans
Guests
59
Commission is the compensation structure that guarantees a certain income on a weekly or monthly basis
False
True
60
With-it-ness is defined by
Individual initiative to stay on top of things, and pay attention to detail
Being with in the know of the current trend to market a client
Individual perseverance of dealing with negative client
Being a witness to a petty crime in the salon
61
Be sure your business card is attractive and that the information it contains is
Pleasing
Informative
Relevant
Accurate
62
After hiring your staff, you must apply for a federal employer identification number
False
True