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Practice quiz
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Questions
20
Answers
1
Layout
refers to how the
text and images are arranged
in an advertisement.
True
False
2
Which element is an example of a
linguistic feature
in advertising?
Use of the slogan "Just Do It"
Placement of the product
Image of a smiling person
Bright background color
3
Which
typographic
feature can be used to
create urgency
?
Bold, capitalised text
Serif fonts
Lowercase letters
Small font size
4
Recognising
stereotypes
in advertisements is part of being
visually literate.
True
False
5
Why do advertisers use
bright colours
in their advertisements?
To demonstrate technical skill
To calm the viewer
To attract attention and create mood
To distract from the product
6
The
active voice
is
more effective
than passive voice; it creates stronger, engaging and easier-to-understand content.
True
False
7
Being
visually literate
includes the ability to analyse both
images
and
language
in context.
True
False
8
All
advertisements are aimed at the
general
public.
True
False
9
Advertisements
always
present products in a
fair and balanced
way.
True
False
10
What is the
main
purpose of most advertisements?
To inform the public about world news
To entertain through humour
To persuade the audience to take action or buy something
To provide historical background
11
Typography
has no real effect on how a message is interpreted.
False
True
12
What does
critical language awareness
help you
identify
in ads?
Printing techniques
Rhyming patterns
Power dynamics and manipulation in language
Grammar and punctuation rules
13
Persuasive language in ads is meant to manipulate or influence behaviour.
True
False
14
Which of the following best shows
bias
in an advertisement?
Balanced representation of views
Factual statistics
Stereotypical portrayals of gender roles
Neutral language
15
The use of
statistics
in advertisements guarantees
objectivity
.
True
False
16
What does the phrase "Call now—limited offer!" try to create in a viewer?
A sense of urgency
Joy
Relaxation
Confusion
17
What role does
tone
play in an advertisement’s language?
It indicates the advertiser’s age
It influences how the message feels to the reader
It determines the page size
It helps balance the image layout
18
If a product is shown with an
attractive celebrity
, what
technique
is being used?
Technical jargon
Humour appeal
Logic and reasoning
Testimonial/celebrity endorsement
19
What does the
acronym
AIDA
stand for?
Awareness, Interest, Desire, Action.
Awareness, Independence, Desire, Aptitude.
Awareness, Intelligence, Desire, Action.
Action, Interest, Duty, Assessment.
20
Why is it important to consider the
target audience
of an advertisement?
It influences design, language, and tone
It determines the price of the product
It tells you who created the ad
It affects the production budget
