To protect the manufacturer's intellectual property

What is an example of below-the-line promotion?

Sponsorship of a local sports team

monitoring the achievement of marketing plans

Which of following is an example of promotion as a marketing strategy for a new shampoo line?

Advertising it as adding shine and volume to hair

What is an example of market segmentation?

Cereal manufacturer advertising to target specific age group

Which of the following includes both an opportunity and a threat from a SWOT analysis?

Strong economic growth and increased tax rates

Which of the following is a legal responsibility that supermarkets have toward their customers?

To provide a safe shopping experience

Promoting to high income consumers

Sugging, which is legal but may be unethical

Which of the following includes ALL four elements of the marketing mix?

Discounting, packaging, advertising, distribution

What is the most likely reason that a business would use price skimming?

To gain high profits when demand is strong

Which of the following is an example of price discrimination?

Offering pensioners cheaper prices than non-pensioners

Create a modern image for the clothing line

For an Australian importer, which of these would be classified as opportunity in SWOT analysis?

Appreciation of the Australian dollar

Which of the following consumer choices is influenced by a psychological factor?

Choosing healthy food instead of deep-fried, for weight loss

Violating intellectual property rights

Use an intermediary to sell their products

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HSC Business Studies - Marketing

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HSC Marketing

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Questions 50

Answers

1
...
To promote a game in international markets
To cushion the economic cycle
To protect the manufacturer's intellectual property
To comply with government policy on protectionism
2
Company YZ allocated most of its marketing budget to advertising. What approach has it adopted?
Customer approach
Selling approach
Market approach
Production approach
3
...
Marketing
Industrial
Production
Selling
4
...
Skimming
Loss leader
Penetration
Price point
5
What is an example of below-the-line promotion?
Sponsorship of a local sports team
A product slogan developed by an advertising agency
A commercial billboard on the side of a main road
A television advertising campaign
6
...
Price skimming
Loss leader pricing
Market pricing
Price points
7
A gym has fitness-conscious office workers as its target market. This type of segmentation is..
Psychographic and behavioural
Psychographic and demographic
Geographic and behavioural
Geographic and demographic
8
...
Threat
Strength
Opportunity
Weakness
9
...
government
organisational
sociocultural
economic
10
...
Adopt minimum standards of labour
Reduce packaging
Diversify products
Research consumer attitudes towards its products
11
...
deceptive and misleading advertising
implied conditions
resale price maintenance
price discrimination
12
What type of pricing is this?
competition-based pricing
cost pricing
break-even pricing
market pricing
13
...
Loss-leader
Penetration
Price-points
Skimming
14
...
price points
penetration
skimming
cost pricing
15
....
monitoring the achievement of marketing plans
comparing cash and credit sales
collecting market research data
implementing financial plans
16
...
Standardisation
Differentiation
Global consumers
Global branding
17
Which of following is an example of promotion as a marketing strategy for a new shampoo line?
Making it available only in hair salons
Creating a brand name
Advertising it as adding shine and volume to hair
Packaging in environmentally-friendly bottles
18
What is an example of market segmentation?
Cereal manufacturer advertising to target specific age group
A bank offering rewards points to loyal customers
Sports store dividing floor space in sections to assist flow
Biscuit manufacturer repackaging to increase competitiveness
19
Which of the following includes both an opportunity and a threat from a SWOT analysis?
Low interest rates and high gearing
Excellent management and strong competition
Strong economic growth and increased tax rates
Loyal employees and outdated technology
20
...
Primary data collection
Secondary data collection
Market distribution
Service differenciation
21
What stage of the product life cycle is price skimming normally associated with?
decline
maturity
establishment
steady state
22
...
Price
Place
Promotion
Product
23
Which of the following is a legal responsibility that supermarkets have toward their customers?
To deliver a quality service
To provide a safe shopping experience
To advertise weekly specials
To offer a money-back guarantee
24
...
collecting primary data
engaging in personal selling
collecting secondary data
engaging in sugging
25
...
Consumer
Intermediate
Resource
Wholesale
26
Which of the following products is most likely to have an exclusive channel for distribution?
Computers
Mobile phones
Soft drinks
Designer Jewellry
27
....
price
place/distribution
product
promotion
28
...
Sourcing cheaper materials
Rounding prices to the nearest fifty cents
Promoting to high income consumers
Changing the colour of the packaging
29
...
Price-points
Penetration
Loss-leader
Skimming
30
A business sells jewellry to 15-20 year olds. Which type of market is the business targeting?
Niche
Consumer
Intermediate
Resource
31
...
Misleading and deceptive advertising, which is legal
Sugging, which is legal but may be unethical
Misleading & deceptive advertising, is legal but unethical
Sugging, which is illegal
32
Which of the following includes ALL four elements of the marketing mix?
Personal selling, branding, warehousing, publicity
Discounting, packaging, advertising, distribution
Credit terms, positioning, segmentation, pricing
Advertising, warranties, pricing, public relations
33
What is the most likely reason that a business would use price skimming?
To reverse the decline stage of the product life cycle
To achieve market share quickly
To encourage export sales
To gain high profits when demand is strong
34
...
production leader
strategic leader
loss leader
market leader
35
Which of the following is an example of price discrimination?
Advertising free installation but charging a fee
Selling at a retail price imposed by the manufacturer
Offering pensioners cheaper prices than non-pensioners
Charging customers for an extended warranty period
36
...
Create a modern image for the clothing line
Decrease accounts recievable turnover
Downsizing the marketing department
Diversify into sports equipment
37
For an Australian importer, which of these would be classified as opportunity in SWOT analysis?
Highly trained staff
Increased competition
Appreciation of the Australian dollar
Strong brand recognition
38
Which of the following consumer choices is influenced by a psychological factor?
Purchasing a generic brand instead of a more expensive brand
Making food choices based on medical advice.
Choosing healthy food instead of deep-fried, for weight loss
Buying take-away food to provide more time with family
39
Positioning is a part of which business function?
Accounting
Marketing
Operations
Finance
40
...
place
price
product
promotion
41
...
Violating intellectual property rights
Engaging in resale price maintenance
Sugging customers
Dumping illegal products
42
.....
implied conditions
deceptive or misleading advertising
sugging
below-the-line promotion
43
...
Public Relations
Opinion leader
Personal selling
Positioning
44
...
Economic
Psychological
Sociocultural
Competiteness
45
...
Establishment
Post-maturity
Maturity
Growth
46
Which of the following aspects of marketing is NOT addressed by consumer law?
positioning
implied conditions
warranties
deceptive advertising
47
...
Niche
Resource
Intermediate
Consumer
48
...
Price
Place
Product
Promotion
49
...
Consumer
Mass
Retail
Industrial
50
...
Contracting a trucking company to deliver products
Use an intermediary to sell their products
Create a website for online ordering
Installing a new inventory monitoring system

HSC Business Studies - Marketing Flashcards | StudBud