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SEM 1.02 Flashcards | StudBud
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SEM 1.02
SEM 1.02
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Questions
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1
Which of the following is an example of marketing the sport event:
Distributing information about a NASCAR race
Selling food products to a concession stand
Delivering exercise bikes to retailers
Holding a race for a charitable organization
2
Which of the following are characteristics of a sporting event:
Intangible and perishable
Unchanging and scarce
Inexpensive and regional
Unlimited and costly
3
Pepsi and Coke competing for the right to sell their soft drinks at a stadium is marketing
services through sport.
the sport event.
products to sports.
sport goods and services.
4
The NCAA and the Professional Golfers’ Association are examples of
sanctioning bodies.
labor unions.
professional societies.
trade associations.
5
One way that sport benefits society in general is by opening up additional opportunities for
communities in rural areas.
participants to be entertained.
amateurs to feel healthy.
businesses in related industries.
6
What has the growth of the sports industry created?
Physical goals
Job opportunities
Marketing trends
Athletic skills
7
What type of goods are you purchasing if you buy a hat that has the logo of the Miami Dolphins?
Licensed merchandise
Athletic equipment
Novelty items
Team uniforms
8
The marketing of sport goods and services involves a __________ focus.
local
retail
personal
wholesale
9
What must be present for a sporting event to take place?
Spectators
Amateurs
Professionals
Athletes
10
When you read a magazine article about a star athlete, you are using the product of
sports information.
advertising media.
marketing data.
promotional records.
11
Participating in an exercise class at the local health club is an example of
improving skills.
personal training.
weight lifting.
taking lessons.
12
One of the main reasons why many businesses sponsor a sports product or event is to
spend excess funds.
reach a target market.
contribute to society.
support local teams.
13
The businesses that make the sporting events available to those who cannot attend in person are
team owners.
corporate consumers.
stadium managers.
radio announcers.
14
What often transfers from a sport team to the city it calls home?
Goals
Symbol
Logo
Image
15
Which of the following is one of the benefits you receive when you participate in sports:
Recreation
Publicity
Training
Compensation
16
One differance between professional and amateurs is that for the pros, the game is often
free of charge.
played for enjoyment.
their occupation.
closed to the public
17
What benefit does a major sporting event or popular sports attraction provide to a city?
Economic
Cultural
Athletic
Political
18
Which of the following help create the excitement and enthusiasm that make the games
Team owners
Trainers
Spectators
Coaches
19
Businesses that place ads in college football programs are using the sport as a
pricing technique.
marketing tool.
publicity medium.
delivery system.
20
What do the unorganized participants in sports have that the organized participants do not have
Freedom from rules
Regulated teams
Specific times to participate
Professional status