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Marketing Segmentation and Targeting Flashcards | StudBud

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Which is a targeting strategy?

True or false: Segmentation is only about demographics.

Marketing Segmentation and Targeting

14 terms·StudBud Administration·14 plays

Explore the concepts of segmentation, targeting, and positioning in marketing and their importance in global markets

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Questions 14

Answers

1
True or false: Segmentation is only about demographics.
False
True
2
Which is a targeting strategy?
Random marketing
Local marketing only
Unfocused marketing
Standardized marketing
3
Which segment is known as 'Global Teenagers'?
Wealthy travelers
Fashion and music lovers
Tech-savvy adults
Middle-class families
4
What is the goal of positioning?
To increase competition
To lower prices
To occupy a clear space in perception
To create a new product
5
What is positioning in marketing?
Designing products
Creating a logo
Differentiating a brand
Setting prices
6
Which is an example of Foreign Consumer Culture Positioning?
McDonald's burgers
Coca-Cola
Foster's beer
Nike shoes
7
Which company adapts products for different markets?
Apple
Coca-Cola
L'Oréal
Nike
8
What does targeting involve?
Designing ads
Setting prices
Creating new products
Evaluating segments
9
Which is a positioning strategy?
By competition
By location only
By random choice
By price only
10
What does Local Consumer Culture Positioning focus on?
Luxury branding
Associating with local meanings
Global trends only
High-tech products
11
What is a common base for segmentation?
Price-based
Psychographic
Geographic only
Random selection
12
Why segment globally?
To understand diversity
To increase competition
To simplify marketing
To save money
13
What is segmentation in marketing?
Setting prices
Designing products
Creating advertisements
Identifying customer needs
14
What is a benefit-based segmentation?
Focusing on product features
Focusing on specific benefits
Focusing on demographics
Focusing on price only