Fashion Chapter 9

Same-?? sales reports compare what is happening today to the same datein the previous year.

Point-of-sale info, special events, marketing research, are types of data used to develop

track the quantities/wholesale value/retail value of garments received/sold is called ??control

Generation Y refers to the market segment of people born in the United States between the years

?? market refers to a large number of potential customers with no specific similarities.

Inventory ?? involves minimizing inventory on hand while keeping sales constant or growing.

range of lowest price a retailer can afford to charge &  top price a customer is willing to pay

Which of the following stores most likely does NOT cater to the mass market?

Typically, 20 percent of the products sold in a store will account for ____% of the turnover.

The purpose of a marketing-information system is to

Marketing ??? is the process of gathering information about current and potential customers.

Retailers should always be careful to limit orders due to slow sales.

The chance that manufacturers may not make desired in-stock dates is called  ?? risk.

Which of the following is NOT an example of a demographic?

Low levels  on a particular item is not always reason enough to purchase more of the item.

Market is divided into segments based on the ideology, values, and attitudes, 

In optimizing inventory, priority must be given to items that

Stored marketing data is good for only a short period of time, as clothing trends change often

MktIS provide the capabilities of collecting, ??,reporting, analyzing, and using information.

Which of the following statements about inventory turnover is TRUE?

The turnover rate is the amount of money received from an item above the money invested in it.

Order forecast allow fashion buyers to guess how much merchandise will sell in a period of time

Downstream risk -- retailer purchase too much inventory to prevent running out of stock

?? inventory system, arrangements are made with a vendor so that merchandise arrives as needed 

An accurate inventory system can help stores prevent theft.

Inventory data is not part of the MktIS -- it doesn't provide data about the customer's tastes.

Fashion marketers can fully focus on and thoroughly get to know its mass-market customers.

The same person may fall into many different market segments

An order forecast estimates

A(n) ____________________ is a yielding on a vendor’s price orreturn policy.