2. Which of the following statements is true?

Marketing is about consumer orientation.

4. Which of the following approaches reflects the marketing concept?

Products are shaped to match markets.

7. What distinguishes publicity and advertising from other promotion?

Their function is to attract the potential customer to the point of sale.

6. Which of the following statements is true of retail travel agencies?

Their geographical distribution tends to reflect market density.

1. Which of the following definitions corresponds to the the term 'market' in tourism?

Actual or potential demand for a product.

9. Which of the following may be described as 'institutional promotion'?

Tourist board publicity in a generating country

8. Brochures are very important in tour operators' marketing communications with customers because…

they act as a product substitute at the point of sale.

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Review of marketing concepts for tourism

14 termsStudBud Administration1 play

Adapted from Medlick, S. (1997). Understanding Tourism. Oxford: Butterworth Heinemann.

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Questions 14

Answers

1
10. Which of the following segments is normally most susceptible to tourism promotion?
Visits to friends and relatives
Study visits
Holiday visits
Business visits other than conferences
2
12. Choose the correct synonym for the term 'face-to-face selling'
impersonal selling
personal selling
advertising
sales promotion
3
2. Which of the following statements is true?
Marketing is synonymous with selling.
Marketing is about consumer orientation.
There is no need for marketing in a sellers' market.
4
4. Which of the following approaches reflects the marketing concept?
Products are shaped to match markets.
Products are shaped to match competition.
Markets shape themselves to products.
Markets and products are shaped by the external business environment.
5
13. Choose the correct synonym for the term 'niche marketing’
stealth marketing
neuromarketing
event marketing
target marketing
6
7. What distinguishes publicity and advertising from other promotion?
Their function is to attract the potential customer to the point of sale.
They seek to influence the potential customer at the point of sale.
They are personal forms of communication.
7
3. The elements which make up the total marketing operation of an enterprise are called...
the sales mix
the promotional mix
the business mix
the marketing mix
8
11. Choose the correct synonym for the term 'database marketing'
brand marketing
field marketing
direct response marketing
digital marketing
9
6. Which of the following statements is true of retail travel agencies?
Their geographical distribution tends to reflect market density.
They are more important in domestic than in international tourism.
They are the only retail outlets for tourist products.
They are remunerated by a fee charged to the customer.
10
5. Market segmentation means dividing the total market into...
heterogeneous groups
groups of equal value
homogeneous groups
groups of equal size
11
1. Which of the following definitions corresponds to the the term 'market' in tourism?
A network of dealings between the sellers and buyers of a product.
A place where buyers and sellers come together to do business.
Actual or potential demand for a product.
12
9. Which of the following may be described as 'institutional promotion'?
Tourist board publicity in a generating country
Direct mailing by a cruise company to members of an organization
Resort hotel advertising in a monthly periodical
13
8. Brochures are very important in tour operators' marketing communications with customers because…
they act as a product substitute at the point of sale.
they are promotional tools for the operator and souvenirs for the customer.
they are a legal requirement in most countries.
14
14 Choose the correct synonym for the term 'telephone marketing’
telemarketing
conversational marketing
proximity marketing
guerrilla marketing

Review of marketing concepts for tourism Flashcards | StudBud