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COMM 1000 Final Exam Review
COMM 1000 Final Exam Review
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1
Who invented the phonograph (lead to the invention of the radio)?
Thomas Edison
Johannes Gutenberg
John Gottman
Alexander Graham Bell
2
Mechanisms for sharing and distributing plain language materials among health professionals include:
Everything needs to be readable and understandable!
Should be scientifically-accurate and culturally-appropriate
All of the above
Develop more partnerships to facilitate spread of knowledge
3
Which of the following is NOT listed as a goal of Science Communication?
Inform decision making
Generate support for scientific inquiry
Educate the public
Increase investment in technology companies
4
Which of the following is not a goal for improving health literacy?
Increased nonprofit health organizations
Better doctor- patient interactions
Increased health education
More effective public health campaigns
5
What role do norms of reciprocity play in interpersonal communication?
They have no impact on interpersonal interactions.
They discourage mutual exchange.
They encourage one-sided interactions.
They promote balanced give-and-take.
6
What is one of the main challenges of science communication today?
Developing new scientific methods
Finding sufficient funding for scientific research
Combating anti-science sentiment in modern culture
Generating public interest in science
7
___ is a type of social engineering attack often used to steal user data like login credentials and credit card numbers.
Spoofing
Cyberbullying
Catfishing
Phishing
8
The "GMO-Free" label is an example of media framing that suggests all GMOs are dangerous.
True
False
9
_______ is the practice of people marketing themselves and their careers as brands.
Social media
Posting
Endorsement
Personal branding
10
Framing in media communication can influence public perception by highlighting certain aspects of a story.
True
False
11
Groups of like-minded people who socialize together and convince themselves they're right and everyone else is wrong:
Echo chambers
Groupthinkers
Interpersonal groups
12
In the
media augmentation approach
, CMC is seen as lacking message cues, which lowers the quality of communication.
True
False
13
Fear appeals work really well in health campaigns.
False
True
14
One thing you should do when trying to build an online personal brand is:
Describe yourself accurately
Both
Share opinions you can stand behind
15
Which is not one of the four roles that can take place during family conflict?
Distracter
Computer
Blamer
Initiator
16
How does science media literacy suggest you approach sensationalized stories?
By fully believing their content without verification
By sharing them to raise awareness
By consulting only social media for facts
By avoiding clicking on them and asking questions instead
17
__ states that need for information, personal identity, and social integration are all motivations to use certain media
Uses and Gratifications theory
Agenda-setting theory
Cultivation theory
Agenda-setting theory
18
All of the following are ways to improve doctor communication
except:
Don’t interrupt or solicit questions
Give appropriate gifts
Make patients comfortable
Show interest
19
______ are the influences media have on people’s everyday lives.
Mediating effects
Media effects
Interaction effects
Moderate effects
20
___ are coordinated media messages that encourage audiences to take specific steps to protect physical/mental health
Public Service Announcement
Flyers
Political campaigns
Health campaigns
21
Which of the following is
not
a goal in entertainment education?
Change specific knowledge and attitudes
Engage the intended audience
Encourage bad behavior
Have relatable characters
22
What are the types of audiences that are considered in research about mass media?
None of the above
Passive audience
Active audience
Both A & B
23
___ maintains that 3 core components (attitude, subjective norms, and perceived behavioral control) shape behavior.
Social penetration theory
Human behavior theory
Health belief model
Theory of planned behavior
24
____ is the discrepancy between an individualsʼ intentions to protect their privacy and how they actually behave online.
The Privacy Paradox
Algorithm
Echo Chamber
25
__ states that people’s acceptance of real-life violence grows as they see more violence reflected in the media
Cultivation theory
Social penetration theory
Third person effect
Desensitization theory
26
Communication research has proven that media only affects active audiences.
True
False
27
Which of the following is
not
considered social media?
Media sites
Billboards
Social network sites
Blogs
28
The measles outbreak in 2019 saw a significant increase in cases due to:
Improved diagnostic methods
Global warming
A mutation in the measles virus
A decline in vaccination rates following controversial research
29
What does the "Trolley Problem" exemplify?
Ethical dilemmas in scientific research
Challenges in climate change communication
Ethical thinking in hypothetical scenarios
The impact of science on public policy
30
Which of the following acts as a means of evaluating a film’s suitability for various audiences?
The academy
Motion picture production code
Rotten tomatoes
Motion picture rating system
31
The main goal of STEM fields is to make discoveries for the greater good to enhance our lives and preserve our planet.
True
False
32
Which of the following is
not
a best practice in media awareness?
Recognize the message form
Believe all things you see on the internet
Consider the source
Separate the message from the messenger
33
Which of the following is not one of the 4 phases of health campaigns?
Planning and Strategy Development
Implementing the Program
Addressing Effectiveness and Making Refinements
Budgeting
34
Which of the following theories states that television encourages a distorted view of the world among heavy viewers?
Cultivation theory
Interaction effects
Media effects
Entertainment theory
35
Based on the American Association of Orthopedic Surgeons, 21% of patients have satisfactory doctor-patient interactions.
False
True
36
Email is low on the social presence continuum, while face-to-face communication is high.
True
False
37
Who is responsible for the mass production of printed materials?
Thomas Edison
John Gottman
Johannes Gutenberg
Alexander Graham Bell
38
The five stages of the innovation adoption process are: Knowledge, Persuasion, Decision, ___, Confirmation
Trial
Purchase
Adoption
Implementation
39
A collection of various channels of communication is called ____.
Pathogens
Pathways
Routes
Media
40
The advertising strategy of featuring brands in the storyline of a movie, television show, book, or even comic strip:
Product placement
Propaganda
Political advertising
Brand soliciting
41
____ is an assessment of your competence in evaluating media messages and their effects.
Media competence
Media learning
Media literacy
Media knowledge
42
In adopter categories ___ typically need to see evidence that the innovation works before they are willing to adopt it.
Early Adopters
Late Majority
Early Majority
Innovators
43
A boss giving directions to workers is an example of _____ communication.
Abstract
Downward
Horizontal
Upward
44
One factor that influences adoption of an innovation is financial and intellectual ability.
True
False
45
Rich Media are more capable of promoting learning in a given period of time than Lean Media.
True
False
46
The most common deficiency with patients is:
Failure to provide an empathetic response
Low attendance at doctors appointments
Low blood sugar
Poor mental health
47
Which aspect is crucial in informing decision-making through science communication?
The use of scientific jargon in public speeches
Delivery of scientific information to the public
Celebrity endorsements of scientific findings
Political affiliations of scientists
48
Which of the following terms describes the increasing interconnection of media content and communication technology?
Media integration
Artificial intelligence
Media convergence
Media connection
49
What kind of advertising consists of media messages designed to influence people’s political decisions?
Political advertising
Propaganda
Persuasive communication
Rhetoric
50
Attitudes are unlearned predisposition to respond favorably or unfavorably toward some attitude object.
True
False
51
___ states that the media tells people what to think about by determining what they watch, read, and hear?
Cultivation theory
Politeness theory
Theory of media
Agenda setting theory