Unit 2

Question 1

A database of competitor information oftencontains information about the competitor's

Accepted Answer

advertising media

Question 2

A sport/event organization that wants 2 get info about the population in a area might use

Accepted Answer

government sources

Question 3

Men between the ages 18-35 who aresports-minded and live in Orlando Florida is a example of a

Accepted Answer

niche market

Question 4

Currently, which of the following mobileadvertising strategies has been most successful

Accepted Answer

Text message with coupon

Question 5

One type of sport/event marketing information isinformation that is obtained from

Accepted Answer

spectators

Question 6

What is the most ineffective way to address apiece of direct mail?

Accepted Answer

To the company

Question 7

What internal records do businesses monitorin order to obtain useful marketing information?

Accepted Answer

Sales reports

Question 8

What type of marketing information might a business obtain by monitoring sales invoices?

Accepted Answer

customer profiles

Question 9

to learn about its target market need & want a pro socca league obtain information from it fan

Accepted Answer

in procative and systematic manner

Question 10

The promoters of an extreme-sports weekend wouldmost likely target which of the following

Accepted Answer

young men, ages 12-34

Question 11

To know what websites and advertisementsvisitors see, sports and event e-marketers would check

Accepted Answer

clickstream data

Question 12

Which of the following is the most common use ofopt-in e-mail marketing

Accepted Answer

Subscriptions.

Question 13

What should a sports or entertainment event doin order to be successful?

Accepted Answer

satisfy customer wants

Question 14

Which of the following is a characteristic ofmost online banner advertisements

Accepted Answer

Interactive

Question 15

How many James Bond movies have been released?

Accepted Answer

23

Question 16

A tire producer is most likely to advertise itsproducts on a website that interests

Accepted Answer

auto racing enthusiasts.

Question 17

Which of the following is an example of onlineadvertising

Accepted Answer

Sponsoring a web site

Question 18

Advertising copy that states "Only 3 daysleft" is trying to

Accepted Answer

encourage action

Question 19

How does a pro sports team earn revenue when it permits games to appear on television?

Accepted Answer

Selling broadcast rights

Question 20

Sport/event industries often use the electronicmedia to

Accepted Answer

motivate customers to buy.

Question 21

Which of the following might a sport/eventorganization search to obtain marketing information

Accepted Answer

internet

Question 22

The part of a print advertisement that isnoticed first by readers is the

Accepted Answer

illustration.

Question 23

Sporting-goods businesses often gather marketing information to

Accepted Answer

identify trends

Question 24

A business that asks customers to forward ane-mail to their friends or associates is engaged in

Accepted Answer

viral marketing

Question 25

Which of the following is a secondary source ofsport/event information

Accepted Answer

demographic reports

Question 26

One of the advantages of direct-mail advertisingis that the advertiser can

Accepted Answer

aim the message to specific customers

Question 27

trivia question!! Who played in the first and what was the score

Accepted Answer

Packers Vs Chiefs 35-10 Green Bay

Question 28

When writing information to post on web sites,Internet businesses should

Accepted Answer

break the text into short, sectionswith many headlines

Question 29

When developing a direct mail offer forsport products it is important that the mailing piece be

Accepted Answer

designed to attract attention

Question 30

One of advantage of using e-mail marketing isthat it is

Accepted Answer

cost effective.

Question 31

What type of competitor info is importantfor sport/event organizations to keep in a database?

Accepted Answer

price lists

Unit 2

Questions 31

Unit 2

Questions 31