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Sports Marketing Test Review Flashcards | StudBud
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Sports Marketing Test Review
Sports Marketing Test Review
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Questions
40
Answers
1
What is a potential career in sports marketing?
None of the above
Graphic Designer
Athletic Director
Web Developer
2
What should be tracked to measure campaign success?
All of the above
Repeat purchases
Attendance rates
Ticket sales
3
What is a potential activity to encourage audience attendance?
Theme nights
No promotions
Limited advertising
Ignoring feedback
4
Which is a key consideration in campaign activities?
Venue seating and frequency
Reducing costs
Minimum promotion
Ignoring the target audience
5
Which is a challenge of finding sponsors?
Limited prospecting
Easy communication
Abundance of interested sponsors
High security
6
What is an example of a quantitative metric?
Reviews
Comments
Attendance rates
Customer feedback
7
What does UHSAA Stand for?
Universal Health Sports Athletic Association
United High School Association
United High School Athletic Association
Utah High School Athletic Association
8
What type of promotional media can be used?
Flyers
Social media posts
Billboards
All of the above
9
What does 'attainable' refer to in a marketing goal?
Goals that require no effort
Goals that challenge the student while being achievable
Goals that are unrealistic
Goals that are impossible to achieve
10
What type of promotions occur during the off-season?
None of the above
Holiday discounts
Pre-season sales
Fan appreciation
11
What is a common venue cost?
Facility rental
Staff salaries
None of the above
Advertising fees
12
What should be included in staffing costs?
Janitorial services
All of the above
Officials or referees
Security
13
What is a benefit of a career in recreation marketing?
Low flexibility
Poor work/life balance
Limited job options
Potential for entrepreneurial opportunities
14
What is the purpose of an integrated marketing campaign?
To create competition
To lower prices
To increase attendance, participation, or fundraising
To sell products
15
What is
a sponsorship?
A loan
A one-time donation
A partnership that benefits both parties
A financial contribution with no benefits
16
What is a key aspect of campaign reach?
Ignoring community engagement
Using vague keywords
Focusing on a single message
Attracting participants and fans
17
Which is NOT a typical role in recreation management?
Program Director
Program Manager
Outdoor Recreation Leader
Tax Accountant
18
Which is NOT a category for budgeting in marketing?
Media Production
Merchandise
Graphic Design
Personal expenses
19
What does ROI stand for?
Return on Income
Rate of Investment
Return on Investment
Rate of Interest
20
Which of the following is NOT an example of a sports event?
Hiking
Rock Climbing
Skiing
Reading
21
What should be considered when determining a campaign theme?
All of the above
All stakeholders
Current economic conditions
Competitor analysis
22
What should you research when planning a budget?
Venue costs
Equipment rental
All of the above
Staffing costs
23
What is a tech college program?
A certification program
A 4-year Bachelor's degree
A course on marketing
A recreational program
24
When should you set checkpoints for your marketing campaign?
Throughout the campaign
After the event
Only if the campaign fails
Before the campaign starts
25
Which season is associated with football?
Summer
Winter
Fall
Spring
26
What is a key goal of measuring return on investment (ROI)?
To ignore customer feedback
To decrease sales
To assess brand awareness
To confuse stakeholders
27
What is the primary definition of recreation?
A team event
An Activity done for enjoyment
A form of exercise
A competitive sport
28
What does a SMART goal stand for?
Simple, Measurable, Attainable, Realistic, Timely
Specific, Measurable, Achievable, Relevant, Time-based
Specific, Manageable, Achievable, Reachable, Timed
Special, Measurable, Attainable, Relevant, Time-sensitive
29
Who is responsible for each promotion in a campaign?
The sponsor
No one
Assigned team member
The event manager
30
Why would a company sponsor a sports event?
To lose followers
To leverage brand awareness
To avoid publicity
To decrease sales
31
Which type of marketing segmentation focuses on interests?
Behavioral
Psychographics
Geographics
Demographics
32
Which is NOT a qualitative metric?
Attendance numbers
Satisfaction ratings
Customer reviews
Feedback surveys
33
What is an "In-Kind" donation?
Unrelated support
Cash donations only
No contribution at all
Goods or services donated
34
What should a campaign calendar provide?
Random dates
A cohesive overview of planned promotions
No specific responsibilities
Inconsistent scheduling
35
What is the purpose of a promotional campaign?
To ignore customer feedback
To build anticipation and awareness
To increase prices
To create confusion
36
Which of the following is NOT a component of a SMART goal?
Time-based
Specific
Reachable
Measurable
37
What is 'borrowed equity' in sponsorship?
Utilizing the appeal of an event for marketing
Borrowing money for sponsorship
None of the above
Sharing profits with sponsors
38
Which type of program is NOT typically offered for youth in sports and recreation?
All are typically offered
Seasonal recreational programs
City sports leagues
Senior fitness programs
39
Which type of course is NOT part of a marketing pathway?
Explorer Courses
Elective Courses
Concentrator Courses
Completer Courses
40
What does customer satisfaction measure?
Financial success
Qualitative metrics
None of the above
Quantitative metrics
