BBI2O - Marketing Concepts

Promotion is not just advertising.

Direct channels occur when there are one or more intermediary. 

"Place" is also known as:

The direct connection between buyers and sellers is called:

Competition between products and services that are not directly related to one another is:

A specialty channel of distribution = any indirect channel of distribution with no retail store

Demographics DO NOT include:

When the buyer is connected directly to the business providing the product, this is:

Channels of distribution include:

Special events are small trial sizes of a product that is being promoted.

The C's of marketing include:

Premiums are things that customers get for free when the purchase a product.

The percentage of the market that a company or brand has is called its:

The study of obvious characteristics  that categorize human beings. 

Which of the following is NOT one of the 4 Ps of marketing?

Sales promotion encourage consumers to buy a product using:

Each market can also be divided into:

The competitive market is the  sum of all the sellers of a specific product.

Pricing decisions will affect your business’s total revenue.