SEM II Unit 1 Review

Question 1

Obtaining the right to name a sport or event is often one of the objectives of which component?

Accepted Answer

Sponsorship

Question 2

When a venue is important to sell, it is part of which component?

Accepted Answer

Product

Question 3

What part of marketing-research report would be mentioned only briefly in an oral presentation?

Accepted Answer

Research methods

Question 4

Taco Bell offered to name the pregame show “The Taco Bell Pregame Report.” What is this benefit

Accepted Answer

Ownership

Question 5

Which is an unacceptable place to use an athlete’s or celebrity’s identity without permission?

Accepted Answer

On a company's advertisements

Question 6

Portion of marketing report that explains the research findings should include which component?

Accepted Answer

Supporting tables and graphs

Question 7

The best way to avoid buying counterfeit tickets to a event is to purchase them from where?

Accepted Answer

Official ticket outlets

Question 8

Which type of sponsorship objective involves bartering for goods and services?

Accepted Answer

Cost avoidance

Question 9

When writing a proposal for a potential sponsor, component should you value most?

Accepted Answer

Benefits

Question 10

Copies of questionnaires and interview forms are included in which part of a marketing report?

Accepted Answer

Appendix

Question 11

The greatest challenge for US companies when planning to sell movies in foreign countries?

Accepted Answer

Uncertainty about government policies

Question 12

Seat licenses and premium seating are which type of source?

Accepted Answer

Revenues

Question 13

What should businesses try to achieve when manipulating data for information analysis?

Accepted Answer

Accurate interpretation

Question 14

Why should sports or event marketers develop proof-of-performance packages for sponsors?

Accepted Answer

To help sponsors justify the investment

Question 15

Which law makes restraining free trade and competition illegal?

Accepted Answer

The Sherman Antitrust Act

Question 16

What is the 1st step that a business should take when collecting marketing info from customers?

Accepted Answer

Define research objectives

Question 17

Which is an activity that agents perform on behalf of the athletes they represent?

Accepted Answer

Various contract negotiations

Question 18

Which is an example of a governing body in the sports industry?

Accepted Answer

International Olympic Committee

Question 19

When the players’ union and the owners’ organization can't make and agreement the players might

Accepted Answer

Go on strike

Question 20

What do researchers often use to summarize and interpret vast amounts of numeric information?

Accepted Answer

Descriptive stats

Question 21

Portion of a marketing report that describes the research methods and which other component?

Accepted Answer

Data collection procedures

Question 22

The NFL is interested in investing in the development of youth sports to achieve which goal?

Accepted Answer

Attract more fans

Question 23

Who do athletes sometimes hire to help them organize charity tournaments?

Accepted Answer

Marketing firms

Question 24

Pro athletes unions negotiate salaries, playing conditions, and contract terms as a single unit

Accepted Answer

Collective Bargaining

Question 25

Which is an unfair, anticompetitive trade practice in sports or event marketing?

Accepted Answer

Trademark infringement

Question 26

Bank of America is the only bank affiliated with the Panthers. What is the benefit called?

Accepted Answer

Exclusivity

Question 27

Researching a company’s sponsorship history is apart of understanding which component?

Accepted Answer

sponsorship objectives

Question 28

Which is an example of range?

Accepted Answer

Consumers buy between three and seven CDs per month.

Question 29

Lebron hired Amanda to negotiate endorsement contracts and business decisions. Who is Amanda?

Accepted Answer

Agent

Question 30

Businesses collect marketing information from other sources. From which area?

Accepted Answer

External environment

Question 31

Businesses often collect marketing info from customers in order to learn how to do which?

Accepted Answer

Sell best in certain locations

Question 32

A business that surveys customers about opinions of a product is collecting which information?

Accepted Answer

Primary

Question 33

When analyzing the historical data in a data warehouse, which is true of its data?

Accepted Answer

The data are static.

Question 34

When marketing researchers review the level of affiliation between two variables

Accepted Answer

Correlation

Question 35

When writing marketing reports, researchers should make sure that they include which component?

Accepted Answer

Limitations

Question 36

To create or maintain a certain image with the public

Accepted Answer

Public relations

Question 37

When a league blocks the broadcast of a certain game in a territory, it is which activity?

Accepted Answer

Blackout

Question 38

What is the best way to present a proposal to potential sponsor companies?

Accepted Answer

In person

Question 39

Research shows customers visit the business four times a week has identified which estimate?

Accepted Answer

Mode

Question 40

Which must coincide when using descriptive statistics in order to have normal distributed data?

Accepted Answer

Mean, median, and mode

Question 41

What type of data should you include in a report to management?

Accepted Answer

Information that is relevant to the marketing decisions

Question 42

Trade barriers that are likely to limit a equipment manufacturer’s ability to export goods

Accepted Answer

Quotas and tariffs

Question 43

When a hockey team receives free skates from Nike as part of its sponsorship-fee payment?

Accepted Answer

Value in kind (VIK)

Question 44

“The luxury boxes of an arena have plenty of space to entertain business clients; example of..

Accepted Answer

Describing amenities

Question 45

Which is useful marketing info that a business might obtain by analyzing a customer database?

Accepted Answer

Average customer who is married and earns $50,000 a year

Question 46

Salaries, contracts, and profit sharing are issues that cause conflict between leagues and

Accepted Answer

Associations of players

Question 47

Which is the first step in a sponsorship presentation?

Accepted Answer

Create interest in an organization or event.

Question 48

What is the most important aspect when creating a presentation?

Accepted Answer

Simplicity

SEM II Unit 1 Review

Questions 48

SEM II Unit 1 Review

Questions 48