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Orkla Digital Academy Workshop 2 (new) Flashcards | StudBud
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Orkla Digital Academy Workshop 2 (new)
Orkla Digital Academy Workshop 2 (new)
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StudBud Administration
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Quiz for Orkla KL with focus on digital transformation
Flashcards
12 cards
F
Practice quiz
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Host live
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Questions
12
Answers
1
What is produced from every single digital interaction that customers have with your business?
All of the above
Value
Data
Revenue
2
During what part of the customer journey will normally most touch points be used
Consideration
Awareness
Purchase
Equal across the stages
3
When choosing goals for SEO, which of the following is it most important to keep in mind?
Your paid search strategy
Your SEO KPIs
The keywords your audience are most likely to use
Your overall business strategy
4
As digital advertising has matured, what has become important to prioritize above all else?
The user experience
Pop-up ads
Cost of creating and hosting web content
Volume of ad units
5
Digital transformation requires that you think differently about...?
Data
Competition
All of the above
Creating value
6
What are the two key determinations that a search engine must make about your site?
Relative quality and age
Relevance and age
Relevance and relative quality
Age and time since last update
7
What system is seen as the 'grandfather' of the modern internet?
Teletext
The World Wide Web
CERN
ARPAnet
8
What will most likely be the case in 2030
Human brains can be connected to the internet.
AI's has more impact, than the industrial revolution had.
People do not own cars, they subscribe them.
Orkla is your friend in everyday life. Offline and online!
9
The digital transformation vision needs to be…
Exclusively available to selected employees
Limited to the board level
Shared with the entire company
Communicated primarily to managers and team leaders
10
Which one of these is not part of Gartner top 10 strategic technology trends in 2019
Block chain
QR - Codes 2.0
Digital Twin
Autonomous things
11
Which of these is an important factor to your site being well-regarded by search engines?
High quality content
All of the above
Mobile responsiveness
Speed of loading
12
What will long-tail search terms tend to have compared to short-tail search terms?
Fewer words
Lower search volume
Higher competition
Lower relevance
