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4Ps of Marketing Ms. P Flashcards | StudBud
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4Ps of Marketing Ms. P
4Ps of Marketing Ms. P
33 terms
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StudBud Administration
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85 plays
Quiz to review the 4Ps curriculum as well as basic business terms.
Flashcards
33 cards
F
Practice quiz
P
Host live
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Questions
33
Answers
1
No matter how great your 4Ps are, poor customer service can diminish or destroy your ability to make a profit
True
False
2
The 4Ps, product, price, place & promotion are known as the
Marketing Salad
Marketing Mix
Promotional Pudding
Latte of Profit
3
Example of Good 'Place' Marketing
Snowboard Shop in Florida
Ski Shop in New Hampshire
Deep Sea Fishing Charter in Idaho
TVs in a gas station
4
iPhone: Product or Service?
Product
Neither
Service
Both
5
Which persuasive technique is used in this ad?
Addressing the Opposing Viewpoint
Repetition
Call to Action
Hyperbole
6
Which persuasive technique is being used?
Statistics
Addressing Opposing Viewpoints
Call to Action
Repetition
7
The ____________ is what you are offering to the market
Product
Place
Price
Promotion
8
Verizon: Product or Service?
Neither
Both
Product
Service
9
A product can be a good, service, idea, event, person, etc.
True
False
10
A company can tell if promotion is successful
Neither Red Triangle or Blue Diamond
Both Red Triangle & Blue Diamond
if it has reached the desired audience
if the audience had a positive response to the message
11
Promotion is communication designed to
Identify target audience
Transport inventory
Inform, persuade, remind
12
The demographic group that you want to persuade to buy your product is called your
Marketing Mix
Target market
Favorite Customer
13
Soda/Pop: Need or Want
Neither
Need
Want
Both
14
Which persuasive technique is this most like?
Call to Action
Repetition
Hyperbole
Name Dropping
15
Landscaping Company: Product or Service?
Product
Service
Both
Neither
16
What is Price?
Shipping Costs + Cost of Materials
The cost of your product/service to the consumer
Cost of goods to the company
Cost of Product ÷ Cost of Materials
17
Which persuasive technique is being used in this image?
Repetition
Hyperbole
Name Dropping
Loaded Words or Images
18
Which persuasive technique is similar to the one used here?
Loaded Words or Images
Name Dropping
Expert Quote
Addressing Opposing Viewpoint
19
Who sets the price for a good/service
The Seller
The Buyer
The Market
The Guy in the Back Room
20
Which persuasive technique is being used?
Comparison
Hyperbole
Bandwagon
Name Dropping
21
How can a company tell if product development is succesful
If you have established a price customers are willing & able to pay
If you have created a product that meets customer needs & wants
If you have reached the desired audience
If the customers can buy the product when & where they want
22
Which social media site would best reach middle-aged adults?
Facebook
Instagram
Snapchat
23
Differentiation
is what makes your product stand out to the market
shows how similar you are to your competitor's product
24
What is Entrepreneurship?
Chef's that only cook entrées
Having an idea for a product
Starting and running your own business
When you choose to work for someone else
25
Pricing strategies should reflect what the customer is willing and able to pay.
False
True
26
What persuasive technique is being used?
Pathos (used to create emotion in the audience)
Logos (logic)
Ethos (emotion of the speaker)
27
Which of these can you market
Product
Event
Service
All of the above
28
What persuasive technique is this?
bandwagon
expert opinion
emotional appeal
partial truth
29
What are the 4 P's of Marketing?
Price, Product, Primary, Principle
Promotion, Presentation, Price, Place
Principle, Price, Product, Promotion
Product, Price, Place, Promotion
30
Mercedes Benz Car: Need or Want?
Both
Need
Want
Neither
31
Your target market is who you want to buy your product
True
False
32
Place in the marketing mix
the communication element
the product is available when & where the customer wants it
the amount of money exchanged for the product
33
What is Profit?
The money leftover after covering costs to make the product
Both A & C
Money
Price of Product + Costs
