stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Unit 1 History of SEM Flashcards | StudBud
Explore
/
Unit 1 History of SEM
Unit 1 History of SEM
40 terms
·
StudBud Administration
·
85 plays
Imported from external platform
Flashcards
40 cards
F
Practice quiz
P
Host live
L
Questions
40
Answers
1
The sports industry ranks among the top five industries in overall revenue.
True
False
2
According to Forbes annual ranking, which franchise is the most valuable team in the world?
Los Angeles Lakers
Dallas Cowboys
Manchester United
New York Yankees
3
The increase in ______ is credited for the tremendous growth experienced by the sports andentertainment industry
People watching sports
Sports participants
Attendance
All of the above
4
Which statement below best describes the current state of the business of sports and entertainment?
The industry is unlikely to rebound from the pandemic.
The industry is poised for continued growth.
All of the above.
The industry is in slight decline.
5
The number of visitors to theme parks globally has steadily declined over the last decade.
False
True
6
Which is an example of fandom
People going to a movie
Mr Mercer dominating his fantasy draft at BWW's for Fantasy Football
People watching sports or movies at their homes
Spectators at a sporting event
7
Without fandom, there would be ______________ demand for many sports and entertainment products and services.
More
Zero
Fan
Less
8
Which of the following most closely describes what Fandom is?
A character from a movie
A place where fans gather
None of the above
A subculture of fans
9
The intensity level of fandom is the same with every fan base in sports.
True
False
10
Identify three important dates in the history of entertainment marketing.
2003 iTunes 1985 Nintendo 1931 NBC
1950 Six Flags 1915 Radio Station airs 1992 MP3
2008 Dark Knight 2017 PUBG 1996 Fox News
1919 Recording and sound 1955 Disneyland1981 MTV
11
In 1946 the ___ became the first sporting event to be televised to a national audience wasviewed by a record 140k people
Heavyweight fight between Joe Louis and Billy Conn
Chicago Cubs baseball game versus the Cardinals
Soccer match between the United States and Brazil
NBA Finals game between the Philadelphia Warriors and the Chicago Stags
12
The acronym SEM stands for ______________.
Sports & Entertainment Marketing
Sports & Event Marketing
Sporting Event Marketing
None of the above
13
The Olympic Games became commercialized and made profitable for the first time in ______________..
1972
1984
1956
1992
14
Fans who go to extremes to show their loyalty to their favorite team, athlete, etc are often referred to as a "superfan"
True
False
15
The National Spelling Bee and 4th of July Hot Dog Eating Competition are not covered by ESPN or other networks
True
False
16
Identify three important dates in the history of sports marketing.
1970 MNF 1921 First baseball game on radio1550-1700 Rec games introduced
1979 ESPN debuts 2002 Mike Tyson fight1935 First full season broadcast-Cubs
1920 Bill Veeck/Eddie Gaedel1931 Jackie Robinson 1948 Sportscenter
2012 Bryce Harper debut2015 Rams leave STL 2021 ATL wins World Series
17
______________ indicates that we will see continued growth in the sports andentertainment industry.
All of the above
The NBA offering All-Star balloting for in 17 different languages
A substantial rise in the sale of music videos
J. Balvin songs being streamed billions of times
18
Which of the following represents an example of how fandom has helped communities in times of need?
Natural disaster relief
Coping with a mass shooting
All of the above
Coping with the pandemic
19
The COVID-19 pandemic did not have any economic impact on the sports and entertainment industry.
True
False
20
Hosting exhibition events in International markets will not help a professional sports leagues expand its fanbase.
True
False
21
Pierre de Coubertin, Mark McCormack and Michael Jordan are all considered ______________.
Entertainment industry pioneers
None of the above
Rich and famous
Sports industry pioneers
22
Waiting in line for hours to score tickets to see your favorite band in concert is an example of fandom.
True
False
23
Explain why the NBA would want to play games in countries like France, India or China.
People will buy more merchandise
Growing the game internationally increases participation numbers
People will interact on social media while watching games
It creates new markets for thebrand to generate revenue
24
What term refers to a subculture characterized by a feeling of sympathy and camaraderie with others who share interests
Cheeseheads
Fandom
the A.R.M.Y.
Bills Mafia
25
Teams have fewer outlets available to them to drive revenue than they did when the field emerged in theearly 1900s.
True
False
26
Phil Knight is the co-founder of what?
Lord of the Rings
Nike
Netflix
The NBA
27
The value of a professional sports franchise rarely increases over time.
False
True
28
The sports and entertainment marketing field has grown with fan support to spend discretionary income on sports.
True
False
29
“Fan” is short for “fantastic” in the sports and entertainment industry.
False
True
30
There are more sports and entertainment options today to both consumers and participants than ever before
False
True
31
Thousands of Harry Potter fans camping out in line before the premier of the final film is an example of fandom.
True
False
32
Disneyland opened in Anaheim, California in: ______________.
1975
1945
1955
1965
33
Vince McMahon is not considered a pioneer in the history of sports and entertainment marketing.
True
False
34
Sports and entertainment business is covered by the media with more frequency now than in the early1900s.
False
True
35
Sports and entertainment products and services have international appeal.
True
False
36
Identify factors that contributed to the growth of the sports and entertainment industry.
An increase in the number participating in sports and entertainment
Because Phil Knight used Michael Jordan to market his products
An increase in the number of those following sports and entertainment
An increase in attendance at sports and entertainment events
37
Sports Illustrated was launched in what year?
1935
1954
1921
1979
38
Fandom can help drive product sales.
False
True
39
William France Sr. founded the National Association of Stock Car Auto Racing (NASCAR).
True
False
40
Fewer people are gaming than ever, leading analysts to predict a drop in popularity of eSports in the next decade.
True
False
