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Marketing Core Concepts 1 Flashcards | StudBud
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Marketing Core Concepts 1
Marketing Core Concepts 1
10 terms
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StudBud Administration
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21 plays
Needs, Wants, Demands, Offering
Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
___ are basic human requirements, while ____ are the ways in w/c the requirements are satisfied
Wants; needs
Demands; wants
Needs; wants
Needs; demands
2
_____
reflects a customer's judgment of a product's performance in relation to his expectations.
Satisfaction
Perception
Brand image
Value
3
Which of the following is not part of the 3 C's of Marketing?
Customer
Competition
Company
None of the above
4
If a company measures the people who are willing & able to buy their products, it is measuring
demand
real needs
standard of living
disposable income
5
The difference between human needs and wants is that needs are not influenced by marketers.
TRUE
MAYBE FALSE
MAYBE TRUE
FALSE
6
What do companies call a set of benefits that they promise to consumers to satisfy their needs?
value proposition
need proposition
market offering
demand satisfaction
7
The value of an offering is described as ________.
the cost of manufacturing a product
sum of tangible & intangible benefits and costs to customers
the intangible benefits gained from a product
the price consumers are charged for a product
8
When backed by buying power, needs become demands.
MAYBE FALSE
TRUE
FALSE
MAYBE TRUE
9
Rising promotion costs and shrinking profit margins are the result of ________.
heightened competition
new and improved technology
privatization
industry convergence
10
Human needs are shaped by culture and individual personality.
MAYBE TRUE
FALSE
MAYBE FALSE
TRUE
