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Sport and Entertainment Marketing Quiz
Sport and Entertainment Marketing Quiz
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120 questions from units 1-4.
Flashcards
120 cards
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Questions
120
Answers
1
Unit 2: Marketing information, facts, estimates, predictions, and relations are marketing vocab
False
True
2
Unit 1: Which of the following is not a benefit from the development of event marketing?
Personal connection
Immediate Fulfillment
Start a dialogue
Private events
3
Unit 1: Which of the following are not an example of a collegiate team?
Georgian Grizzlies
Terry Fox Titans
Marquette Golden Eagles
UCLA Bruins
4
Unit 1: Which of the following is not a factor that creates brand loyalty?
Fan bonding
Increased sales
Entertainment value
Performance
5
Unit 2: A detailed timeline that decides when each activity will be performed
Production schedule
Departure times
Event time
Key information
6
Unit 4: Select the definition that best describes inelastic demand
Small price changes have a big impact on sales
Price changes have little to no impact sales
Significant price changes have a significant impact on sales
7
Unit 3: Which of the following is not a question that a business can get answered?
Where do they buy?
Why do they buy?
Who is buying?
What do they buy?
8
Unit 3: Mobile marketing should generate more than $1.3 billion in sales by 2020
True
False
9
Unit 4: Which of the following is not a place that sports marketing ad materials can be sold?
Your sister's diary
Internet
Programs
Yearbooks
10
Unit 2: To make a project plan you must identify goals, define the project and monitor progress
False
True
11
Unit 2: Which of the following is a question sports marketers should ask?
Where can I buy a plant for Kawhi?
Is Kawhi Leonard staying in Toronto?
Why does my toenail smell terrible?
Who decides on the purchase?
12
Unit 1: Which of the following is not an element of a sports product
Separability
Organization
Games
Facility
13
Unit 3: Which of the following is not a disadvantage to newspaper advertising?
Poorer colour and print quality
Targets a specific market
Discarded shortly after reading
Wasted circulation
14
Unit 4: Which of the following are ways that advertising space can be sold?
Provide customers with little information
Sell advertising space between the content
Convince customers that they will be guaranteed a profit
Guarantee your customers advertising results
15
Unit 1: Which of the following is not part of the five types of business in the Sport industry
Security
Media
Advertisement
Health
16
Unit 2: Which of the following is not a type of information available from external sources?
Technological
Political/governmental
Local
Social
17
Unit 2: Which of the following is a component of a project plan?
Actual task completion date
Who is responsible
How will it be monitored?
Task duration
18
Unit 3: Which of the following is a disadvantage to mobile marketing?
Not labour intensive
Lower cost
Huge viral potential
Platform too diverse and complex
19
Unit 2: Which of the following is not a source of secondary data?
Educational research
News media
Business periodicals
Government data
20
Unit 1: Which of the following is not an example of a customer who purchases products?
Achievement
Health
Athletic
Entertainment
21
Unit 4: Market demand is how much of a product customers will buy at a certain price
True
False
22
Unit 3: Which of the following is a characteristic of behavioral segmentation?
What a person does
Brand loyalty
Opinions
Usage rate
23
Unit 3: Which of the following is a characteristic of demographic market segmentation?
Climate
Region
Occupation
Population density
24
Unit 4: Which of the following does not make up a script?
Communicational elements
Promotional events
Audio elements
Video elements
25
Unit 3: Print media advertising is a written form of communication used to promote a product
False
True
26
Unit 3: Which of the following are advertisements not aimed to do?
Create desire
Attract attention
Make viewer feel surprised
Arouse interest
27
Unit 1: Which of the following is not a characteristic in the Sport/Event industry?
One time event
Loud stadiums
Participants/Athletes
Spectators
28
Unit 1: Which of the following is a positive result from a community hosting an event?
Strong public image
Sign teams to long term stadium leagues
Host multiple events
Diverting resources
29
Unit 1: Which of the following is one main category of event marketing?
Personal training
Sports information
Brand awareness
Corporate events
30
Unit 3: Which of the following is not an advantage to direct mail?
Longer lead time
Hidden from your competitors - ambush marketing
Total control of the message
Targeted to your market if well planned
31
Unit 1: Which of the following is not one of the sport/marketing careers?
Ticket sales
Volunteer experiences
Advertising
Sales promotion
32
Unit 3: Which of the following is not an advantage to online advertising?
Cost-effectiveness - reasonably priced for advertising
International/worldwide opportunities - market anywhere
Scalability - the ability to function regardless of size
Some ads may be very expensive
33
Unit 3: Which of the following is not vocab from sport/event marketing?
Mass marketing
Marketing segments
Target market
Substantial marketing
34
Unit 1: How does the sports & entertainment industry negatively affect a community?
An increase in local business
Contributing to the tax base
Bringing business to abandoned areas
Questionable impact on tax revenue
35
Unit 2: A project is a specific plan for accomplishing a project's objectives
True
False
36
Unit 4: Which of the following is not a way that content is to be determined?
Use every piece of information you find on your topic
Decide on your approach
List and prioritize points you need to cover
Summarize the objectives of your presentation
37
Unit 1: Which of the following is not a trend in the sports industry?
Popcorn Prices
Naming Rights
XGames
Sport Specific Channels
38
Unit 1: Event marketing is the designing or developing a live themed event
False
True
39
Unit 1: Which of the following is not branding vocabulary?
Brand image
Brand equity
Brand services
Brand loyalty
40
Unit 1: What is event marketing?
Doing arts and crafts
Helping plan a birthday party
Marketing an event for you and your friends
Developing a sports or music festival to promote a product
41
Unit 1: Which of the following is not a personal trait needed for success in sport marketing?
Negotiation skills
Time management
Positive attitude
Social media
42
Unit 2: Which of the following are other uses of Marketing Information Management (MIM)
Marketing mix
Be proactive with your customer base
Promote a product for self-benefit
Identify why customers care
43
Unit 2: Which of the following is not a factor that affects project planning?
Project's objectives
Project's timeline
Always prepare for a project to change
Project's percent
44
Unit 2: Which of the following is not a component of a production schedule?
Key contact information
Environmental conditions
Access to event locations
Rehearsal times/breaks
45
Unit 3: Which of the following is not a mobile marketing tactic?
Mobile Marketing
SMS
MMS
Twitter
46
Unit 4: Which of the following is a step to writing a press release?
Do everything last minute
Ignore media feedback
Put important information first
Make it difficult to read
47
Unit 3: Which of the following is not part of the 6 elements of ads?
Headline, Illustration
Identification, Layout
Copy, White space
Stimulate, Attention
48
Unit 4: A newsletter is a bulletin issued periodically to inform a group about a business
False
True
49
Unit 1: What is not one of the three main benefits of the development of sports marketing?
Good for society
Good for everyone
Good for local
Good for you
50
Unit 2: Which of the following is a procedure for scheduling tournaments?
The economy
Decide on tournament participants
Number of competitors
Local regulations
51
Unit 2: Qualitative data is statistical data with numbers
True
False
52
Unit 4: Which of the following is not a purpose of a press release?
Keep the business in the public eye
Introduce new products
Position the business' image
Create poor community relations
53
Unit 3: Which of the following is not a disadvantage to magazine advertising?
Expensive
Lengthy preparation times
Target market based on demographics/interests
Professional preparation needed - raising the costs
54
Unit 3: Which of the following is not an advantage of using marketing segments?
Accessible/actionable
Fads
Measurable/definable
Distinctive/identifiable
55
Unit 2: Which of the following is not a procedure for developing a production schedule?
Represent your target market
Planning
Research and development
Signage
56
Unit 1: Which of the following is not a purpose of the Sport/Event industry?
Develop Goods
Sporting Goods
Promote Goods
Distribute Goods
57
Unit 1: Which of the following is not a factor that influences brand image?
Performance
Quality
Promotion
Price
58
Unit 3: Which of the following is one of the most common uses of email marketing?
Junk mail
Unorganized inbox
Spam mail
Announcements
59
Unit 2: Which of the following is not a factor that should be considered in a tournament?
How many fans want food
Number of games per day/hour
Average length of the competition
Number of competitors
60
Unit 2: Which of the following is not a way to develop a production schedule?
Select an appropriate venue
Access to event locations
Create an overall timeline for all essential tasks
Establish a budget
61
Unit 2: What is secondary data?
Data collected by someone who does math
Data collected by someone who is secondary
Data collected by someone other than the user
Data collected by Subway on how many cookies to make
62
Unit 2: Which of the following is not an advantage to internal data?
Inexpensive to collect
Based on own business
Requires in-depth research
Easy to collect and analyze
63
Unit 2: Data can be measured in sports marketing by measuring wins and losses
True
False
64
Unit 4: Which of the following has a positive effect on media relations?
Inspiration
Lack of attendance
Bias
Attention
65
Unit 4: Direct communication to persuade customers to make purchase decisions
Personal selling
Personal advancement
66
Unit 4: Penetration pricing is used to avoid new products and to push customers away
False
True
67
Unit 4: Which of the following is not an effective step to sales openings?
Know your customers before initial contact
Customize the sales script
Sell out the event to make money
Have a planned agenda to discuss
68
Unit 4: Sales promotion is a minor part of sports and entertainment marketing
True
False
69
Unit 1: Which of the following is a factor that contributes/impacts brand equity?
Variety of products
Attendance increase
Organization related
Authenticity
70
Unit 1: What is not an example of a professional team?
Barrie Elites
Boston Celtics
Toronto Raptors
Calgary Flames
71
Unit 4: Which of the following is not a way to develop a media guide?
Photographs and graphics
Advertising
Budget
Spam ads
72
Unit 4: Which of the following is not a type of media relationship?
Proactive
Interactive
Coactive
Reactive
73
Unit 4: Which of the following is not a type of signage?
Scoreboard
Banners, Dasher boards
Floor graphics, sideline billboards
Electronic message boards, A-frames
74
Unit 3: Which of the following is a disadvantage to using mass marketing?
A single message may not reach enough customers
None of the above
Lost sales opportunities
All of the above
75
Unit 3: Which of the following is not an advantage to magazine advertising?
Professional preparation needed
Readers keep for a long time
High quality colour and pictures
Wider circulation
76
Unit 4: Which of the following is the purpose of signage?
Floor graphics
Increases brand awareness
Make consumers bored
Decrease revenue in competitors
77
Unit 2: Which of the following is not the importance of project planning?
Helps coordinate parts of the project
Provides a standard for completion
Keeps focus on the end result
Helps managers develop goals
78
Unit 3: Which of the following is not a characteristic of psychographic segmentation?
Interests
Region
Activities
Values
79
Unit 2: Which of the following is not a factor that should be considered while in a tournament?
Date and time
Software
Venue
Weather obstacles
80
Unit 4: Which of the following does not apply to company focused pricing objectives?
Pricing products to enhance their image
Covering costs
Offering the most discounts
Creating profits
81
Unit 1: Which of the following is not licensing vocabulary?
Licensee
Licensing
Licensor
Licensor
82
Unit 4: Which of the following is not a positive effect on media relations?
Money
Demands
Inspiration
Role models
83
Unit 3: Which of the following is an example of a direct mail type?
Direct exposure
Letters
Samples
Brochures
84
Unit 4: Which of the following is a location of promotional signage?
Scoreboard
Equipment
Sideline
All of the above
85
Unit 3: Which of the following is a characteristic of geographic market segmentation?
Income
Social class
Education
Population density
86
Unit 2: Which of the following is not a way MIM is used in sports marketing?
Solve marketing problems
Implement/measure effectiveness
Create a way to make money
Determine marketing opportunities
87
Unit 3: Which of the following is not a disadvantage of using marketing segments?
Bad forecasts or information
Wrong market
Substantial
Can't reach them
88
Unit 1: How does the sports & entertainment industry contribute to the community?
An increase in local business
Diverting resources
A bad team can hold a community accountable
Questionable impact on tax revenue
89
Unit 4: The main reason a sports company would sell ad space is to increase revenue
False
True
90
Unit 4: Which of the following is not one of the four ways ads can appeal to customers?
Endorsement
Scarcity appeal
Less the perfect appeal
Bright and annoying ads
91
Unit 2: A tournament is an organized event among a number of competitors within a defined game
True
False
92
Unit 3: Which of the following is not an advantage to search-engine optimization strategies?
Targets the right audience
Builds credibility
Takes a learning curve on how to navigate properly
Consumers can clearly define what they seek
93
Unit 2: A project plan is a unique task with a beginning and an end
True
False
94
Unit 3: Which of the following is not a direct mail format?
Billboards
Catalog
Postcards
Flyers
95
Unit 3: Which of the following is a purpose of headlines?
Identify business/product
Reach target audience
Convey message
Logo & product info
96
Unit 1: Which of the following is a trend in the entertainment industry?
Followers
Television
Attendance
Specific channels
97
Unit 4: Why would you want a celebrity to appear at your event?
To create a large number of annoying fans
Want to attract a target market to a particular event
Make more money
To annoy a celebrity
98
Unit 4: Which of the following is not a purpose of a sales presentation?
Make a proposition or idea
To inspire and motivate
Consider how much they know
Communicate information
99
Unit 3: Which of the following is an advantage to mobile marketing?
Navigation issues
Lack of reliable measurement tools
Easy tracking and response
Privacy Issues
100
Unit 1: Which of the following is a job under sales promotion jobs
Broadcast and social media
Public relations
Pricing
Season ticket holders
101
Unit 1: Which of the following are types of sports licenses?
All of the above
Brand licensing
Sponsorships
Endorsements
102
Unit 3: Which of the following is not an advantage to newspaper advertising?
Anyone can place an ad so its competitive
Reaches large audience
Short lifespan
Low cost, quick and easy to produce
103
Unit 2: Which of the following are the most important production-planning tools?
Knowledgeable event production team
Necessary supplies
Planning lists
All of the above
104
Unit 4: Which of the following is not a main amenity that should be offered to fans
Ability to go anywhere
Concessions
Traffic patterns
Public transportation
105
Unit 2: Which of the following is not a type of tournament?
Single elimination
Venue
Double elimination
Round robin
106
Unit 4: Which of the following is one of the four questions asked before a sales presentation
Communicate information
Customer profile - to whom are you saying it
Inspire and motivate
Make a proposition or idea
107
Unit 4: When writing a script you must make sure language is...
Inaccurate
Positive
Hard to read
Boring
108
Unit 4: Which of the following is not a way to capitalize on a celebrity appearance?
Annoy the celebrity with messages
Prepare in advance
Book the celebrity far in advance
Have a production schedule and stick to it
109
Unit 2: Why do marketers use external data?
Provides a basis for comparison
All of the above
Fills in gaps in primary information
Improves understanding of the problem
110
Unit 1: Which of the following is a category of sports products?
Spectators
Sporting event
Organized participants
Sponsors
111
Unit 3: Which of the following is not a type of advertising media?
Breakfast media
Direct mail
Publications
Snapchat
112
Unit 1: Which of the following is not a category of sports consumers?
Unorganized participants
Sporting Goods
Spectators
Sponsors
113
Unit 4: Scaling the house is not based on which of the following
Yield management pricing
How many seats
Location of seat
Time of purchase
114
Unit 2: Which of the following is not a use for project plans?
Risk management
Scheduling
Project objectives
Goals
115
Unit 3: Advertising media is channels of communication - information travels to consumers
True
False
116
Unit 2: Which of the following are factors that impact production scheduling?
Personnel
Materials
Contact
Event location
117
Unit 1: Which of the following is not a segment of the entertainment industry?
Television
Casino
Fishing
Music
118
Unit 3: Which of the following is an advantage of using mass marketing?
Less work
Less confusion
Less sales opportunities
Less promotional cost
119
Unit 2: A project plan helps you mentally walk through your project from start to finish
True
False
120
Unit 1: Which of the following is not a technique for identifying sport/event motivators?
Testimonials
Promotions
Surveys
Social media
