What is the difference between strategic planning and marketing planning?

Strategic planning is done at corporate level

Which statement is true regarding push and a pull strategies?

Pull strategy: company profits through sales volume

Which of the following statements is TRUE regarding penetration and market development?

Both terms refer to growth strategies

Breaks down the macro environment

Defining company mission, setting objectives and designing the portolio

Are the steps of corporate strategic planning

Stars, Cows, Question Marks and Dogs are

Categories of the BCG matrix analysis

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Marketing: Objectives and Strategic Planning

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Review of basic introductory marketing concepts for first year business students. Introduction to marketing Analysing marketing environment

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Questions 16

Answers

1
What is the difference between strategic planning and marketing planning?
Marketing planning is more long term
Marketing planning proceeds strategic planning
There is no difference
Strategic planning is done at corporate level
2
Which statement is true regarding push and a pull strategies?
Pull strategy: company profits through sales volume
The pull strategy uses sales and promotion.
Pull strategy: company profits through customer satisfaction
A push strategy is based on a market orientation
3
What is wrong with the following objective: "Make our product known"
It doesn't state where
It doesn't specify by how much
It doesn't specifiy what indicator will be measured
All of the above
4
Which of the following is NOT considered one a a company's Publics?
Citizens' action groups
Media
Employees
Customers
5
Which of the following statements is TRUE regarding penetration and market development?
Market development is more commonly practiced.
Penetration is essentially the same as market development
Market development involves selling more to current customer
Both terms refer to growth strategies
6
The PESTEL analysis
Breaks down the macro environment
Helps define target markets
Is useful for segmenting markets
Breaks down the micro environment
7
What tool is used to analyse the macro-environment?
Positioning analysis
PESTEL analysis
Porters 5 Forces
Ansoff's matrix
8
Defining company mission, setting objectives and designing the portolio
None of the above
Take place once the target market is defined
Are the steps of target marketing
Are the steps of corporate strategic planning
9
Language, Values, Customs and Aesthetics are all considered part of the
Core product
Demographic environment
Cultural environment
Micro environment
10
Which of the following is NOT part of a company's microenvironment
economic trends
issues with publics
competition trends
customer trends
11
Which of the following statements about corporate objectives is false?
They are connected to the company mission and vision
All statements are correct
They can be both financial and non financial
They should be expressed in SMART terms.
12
What tool is used by companies to analyse their current portfolio?
Porfolio Matrix
All three are used to analyse current portolio
The BCG matrix
Ansoff's product and market growth matrix
13
Stars, Cows, Question Marks and Dogs are
Categories of the Ansoff Matrix
Categories of the BCG matrix analysis
Segmentation variables
Growth strategies
14
Which of the following is NOT a growth strategy from Ansoff's Matrix
Market Development
Multibranding
Product Development
Penetration
15
What do resellers, distributors and marketing agencies have in common?
They are all part of the micro environment
All of the above
They are all intermediaries
They help a company promote sell and distribute its products
16
Companies can achieve excellence and leadership through which of the following strategies?
Operational excellence
Customer Intimacy
Product leadership
all of the above

Marketing: Objectives and Strategic Planning Flashcards | StudBud