Marketing 1 Chapter 1

this includes information compiled about ethnic background, age, income level, gender, etc

A business’s selling policies are beneficial to customers when they

To increase the __utility of their products, some retailers offer installment or layaway plans.

What is DECA?

activities related to advertising, personal selling, sales promotion, and publicity

Where is the international DECA conference this year?

The marketing concepts states that businesses should meet the needs/wants of customers and make

a person buying an item for personal use falls under

When stores have a back to school section at the end of the summer, they are providing

A store clerk describes the features and benefits of a new backpack.

salespeople, displays, packaging, advertising, owner's manuals, websites, etc

You are invited to participate in a pizza taste test.

A hardware store has a 30% off sale on snow shovels in March.

A company designs a new type of running shorts particularly for athletes.

when a company buys items from another company they are part of 

A company stops producing a product that was not selling well.

Involves changing raw materials into usable goods to make them more useful

gathering, storing, and analyzing information 

Informing, persuading, or reminding potential customers about a good or service is called 

Home Depot offers special classes to teach customers how to use certain products

exchange of a product for money

deciding how much to charge for goods and services 

involves having products where customers can buy them

Which of the following utilities involves making products? 

getting a haircut, having your taxes done, or babysitting

What function affects how well a product sells & the amount of money the business makes?

Which economic utility increased when fast-food restaurants began accepting credit cards? 

letting customers use credit cards to purchase items

personally providing customers with goods and services they want 

a car, a computer, or a cell phone

A company builds warehouses in big cities so products can reach urban customers quickly.

What part of the marketing mix involves the types of brands & support services offered?

obtaining, developing, or improving a product 

The following are all benefits of marketing except

the function of marketing that manages money, banking, investments, and credit

Buy one get one free is an example of

deciding how goods get into customers hands 

includes people who share similar needs and wants and can purchase a company's product

having products available when consumers want them

A gas station offers a reward card that allows customers to earn free gas.

A boy asks his mom to buy Lucky Charms after watching a TV commercial. What is he part of?