Entrepreneurship I - Unit 3.00 (PART 2)

To guard your USP from competitors, you should

Sorting customers by their physical and social characteristics is called _________ segmentation.

You should base your USP on reliable research into your company’s target market’s

When sellers offer one-size-fits-all products that will appeal to most buyers, they are using

When using mass marketing, marketers seek to appeal to the __________ market.

To buy a product, customers in a market must first

Geographic segmentation is dividing a market by where customers are

“Our video will improve your golf swing in just 14 days—or your money back.” This USP is related to the

When marketers sort customers psychographically, they divide them by

Which step in the process of identifying and building your company’s USP involves brochures, flyers, and signs?

The customer characteristic that reflects where customers fit in the day-to-day buying routine is known as

Liza has always wanted a horse, & she has finally saved enough money to buy one very soon. In marketing terms, Liza is a

When the total market is divided, one of its groups is called a market

Today’s customers are not influenced by mass marketing alone because they are more

The Thompson Company decided to divide the total market for its products into smaller, more specific groups of consumers

Ranking your company in relationship with your competitors helps you determine

Which of the following is an effective way to conduct research on your company’s target market:

If you change your company’s USP, customers are likely to

Before building your company’s USP, ask yourself if

Mass marketing is not as precise as _____________ marketing.

I'm interested in seeing what special events result in higher demand for candy. My behavioral segmentation is based on

A target market can be described as the

Marzetti’s Instruments will focus its marketing efforts on sr high school students. Marzetti’s is engaged in _ marketing

The same person can be included in more than one

Marketers divide their markets by grouping customers according to their

A successful USP starts with

Market segmentation is about dividing the market into __________ groups.

If your company cannot fulfill its USP, it will

When examining a market, marketers primarily notice its

The community college has decided to market its evening classes to women ages 18-30 who are high school graduates.