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BCOM 2050 - Chapter 4 Flashcards | StudBud
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BCOM 2050 - Chapter 4
BCOM 2050 - Chapter 4
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Excellence in Business Communications - 12e
Flashcards
35 cards
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Practice quiz
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Questions
35
Answers
1
During the planning phase of the writing process,
adapt your ideas to the audience's needs.
evaluate content.
determine scope.
outline coherent paragraphs.
2
Choosing the right medium for your message
important only when communicating with managers
is not important as long as the content is accurate.
is easier since electronic media are always the best option.
makes a difference in how your message is perceived
3
____ are brief written messages sent to customers and other recipients outside the organization
memos
transcripts
reports
letters
4
According to the concept of media richness, the richness of a medium depends on its ability to
use only one type of informational cue
convey a sense of affluence and exclusivity
limit feedback
establish personal focus
5
The primary audience for your message should always include
all who receive it.
those people with the highest status.
the key decision makers in the audience.
people representing opinions and attitudes of the majority
6
Poorly organized messages are unlikely to be effective, regardless of their content.
True
False
7
Idea of free writing can be used as a(n) ________ during the planning phase of writing process.
discovery technique
audience analysis tool
journalistic approach
gathering technique
8
Informal techniques for gathering insights and focusing your research efforts do
not
include
listening to the community
distributing questionnaires and surveys.
asking the audience for input.
reviewing reports and other company documents.
9
The three primary steps involved in preparing a business message are
informing, persuading, and collaborating
defining the purpose, the main idea, and the topic
planning, writing and completing
outlining, presenting, and following up
10
Which of the following are advantages in using a written digital channel for a business message
increased productivity
limited reach and capability
delivering messages quickly
security of confidential information
11
Most messages should not be sent unless they will
please your boss.
bring about a change.
promote self-interests.
end on a positive note.
12
A good way to test the thoroughness of your business message is to check it for
the who, what, when, where, why, and how.
a main idea.
accuracy.
a purpose
13
Forecasting your audience's reaction to your message is
helpful only for internal communication
vital - audience reaction affects message organization.
designed based on each receiver's potential response.
impossible—there's no way to know what it will be.
14
An example of a specific purpose for a business message would be
to persuade readers to take action.
to make a specific point.
to impart information to the audience.
to inform employees about the new vacation policy.
15
The ________ begins by explaining the evidence and builds up to the main idea.
narrative approach
direct approach
process of building consensus
indirect approach
16
Which one of the following is the "leanest" communication medium?
podcasts
infographics
telephone conversations
text messaging
17
Of the following which element of the completing phase of the three-step writing process?
proofreading the message
interpreting the research
selecting the right medium
organizing the information
18
Messages can be unethical simply because certain details have not been included.
False
True
19
When it comes to writing messages in today's business environment,
printed messages are used primarily for negative messages
printed messages are still preferred formal correspondence
printed messages are becoming more casual
digital messages trump written printed messages every time
20
In a business message, range of information, overall length, and level of detail is known as
coverage
body
detail
scope
21
Even if nothing changes because of your message, you should send it because it is important.
True
False
22
In general, for internal communication, the higher up your message goes, the
more details people want to see.
less likely you are to run into ethical problems.
more likely you are to run into ethical problems.
fewer details people want to see.
23
As it applies to business communication, presenting information in a well-organized manner
helps your readers understand the message
takes more time to produce
softens the impact of the message
obscures the meaning for the reader
24
To present major points and supporting detail in the most logical and effective way,
incorporate storytelling
create an outline for key points
use a direct format for the communication
include meaningful visual aids for each main idea
25
When gathering information based on reports and company documents, a ________ is useful.
product enthusiast
conversation with a supervisor
library database
knowledge management system
26
In gathering information for business message, audiences respond best to information that
has been filtered and prioritized according to their needs.
has not been categorized or grouped in any way.
is confidential in nature.
they could have found by doing their own research.
27
The goal of the three-step writing process is to help a writer develop messages that are
effective and efficient
well planned
using a variety of mediums
organized based on a direct approach
28
Regarding length of your message, you should limit the number of major support points to fewer
four
two
three
six
29
A ________ is the richest communication medium
face-to-face conversation
retweet with a comment
text message
telephone conversation
30
Which of the following is a general category common to business communication?
to inform
to persuade
to negotiate
to dictate
31
A key advantage of oral communication is
the opportunity to meet an audience's information needs
the ability to plan and control the message
the opportunity to get immediate feedback
the ability to transmit highly complex messages
32
In general, audiences are likely to
draw inaccurate conclusions from poorly organized messages.
use a poorly organized message to open a line of discussion.
continually look at their watch anticipating the end
ignore poor organization if the message is important.
33
The scope of a business message pertains to
a specific statement about the overall subject
the efforts you expend when you proofread the message
thematic elements and metaphors in business messages
range of information you present to support the main idea
34
A disadvantage of a written, printed message is that it
limits opportunities for timely feedback
deemphasizes any inappropriate emotional componen
minimizes the writer's ability to plan and control a message
cannot reach geographically dispersed audiences
35
One of the disadvantages of using an oral medium with an in-person channel is
limited opportunity for immediate feedback
reduced control over the message by the communicator.
more time to resolve misunderstandings
the ability to express emotion in the message
