Media & Society

Question 1

Which ad technique uses a celebrity to promote a product?

Accepted Answer

Famous-person testimonial

Question 2

What best describes an oligopoly?

Accepted Answer

A few firms dominate an industry.

Question 3

The first motion pictures were watched by only one person at a time.

Accepted Answer

True

Question 4

What genre emerged in the late 1970s as a rebellion against mainstream rock?

Accepted Answer

Punk Rock

Question 5

The right to use the contents of a book in another form, such as a CD or a movie script, is called

Accepted Answer

subsidiary rights.

Question 6

A national magazine with split-run editions

Accepted Answer

tailors ads to different geographic regions.

Question 7

What is a major factor that makes digital games addictive?

Accepted Answer

In-game incentives like achievements and rewards

Question 8

According to the spiral of silence theory, people stay silent when:

Accepted Answer

They feel their views are unpopular.

Question 9

The first protomodern book, which used sheets of parchment sewn along an edge so a book could be opened at any page, was

Accepted Answer

the codex.

Question 10

What major change did CNN's arrival in 1980 bring to news?

Accepted Answer

24/7 news cycle

Question 11

A newshole is

Accepted Answer

the space left for news in the paper after the ads have been placed.

Question 12

Compared to AM radio, FM radio

Accepted Answer

has less static and bretter sound.

Question 13

How did visual design influence advertising starting in the 1960s?

Accepted Answer

It prioritized imagery over slogans.

Question 14

Which film was the first successful talking motion picture?

Accepted Answer

The Jazz Singer

Question 15

Survey research differs from experiments by:

Accepted Answer

Reaching larger, more diverse populations.

Question 16

What strategy involves anchors engaging in scripted or spontaneous banter?

Accepted Answer

Happy Talk

Question 17

What is the key difference between libel and slander?

Accepted Answer

Libel is written, slander is spoken

Question 18

What time period is considered the "golden age" of radio?

Accepted Answer

the late 1920s to the 1940s

Question 19

Most books sold in the United States today are

Accepted Answer

mass market paperbooks.

Question 20

The hypodermic-needle model of media effects suggests that:

Accepted Answer

Media inject direct effects into passive audiences.

Question 21

Cinema verité is a style of documentary filmmaking that closely resembles a big-budget, high-gloss Hollywood feature.

Accepted Answer

False

Question 22

What impact have smartphones had on modern ad design?

Accepted Answer

Ads needed simpler and clearer visuals.

Question 23

What gave television news its credibility, unlike print news?

Accepted Answer

Live, on-the-spot reporting

Question 24

What is the primary challenge faced by the recording industry due to digital transformation?

Accepted Answer

A decline in physical music sales due to file-sharing and streaming

Question 25

Hour-long TV newsmagazines such as Dateline and 60 Minutes cost twice as much to produce as a typical hour-long drama.

Accepted Answer

False

Question 26

Which major technological development helped increase the popularity of pop music in the early 20th century?

Accepted Answer

The phonograph

Question 27

What is a major advantage of online advertising?

Accepted Answer

Precision targeting and measurable outcomes.

Question 28

What is "earned media" in public relations?

Accepted Answer

Publicity gained through promotional efforts without direct payment.

Question 29

Mary's biggest hit, "Tallahassee Twirl," written in the 1920s, is now in the public domain. What does this mean?

Accepted Answer

Anyone can use the song without paying copyright royalites.

Question 30

The word magazine comes from the French term magasin, meaning "storehouse."

Accepted Answer

True

Question 31

Kate wants to see a film by Méliès, who opened the 1st public French film theater in 1896. Which film should she see?

Accepted Answer

A Trip to the Moon

Question 32

What has contributed to the permanent place of digital gaming in culture?

Accepted Answer

Its relationship with other media like books, movies, and TV

Question 33

Which of the following eras of journalism best represents the historical arrival of newspapers as a mass medium?

Accepted Answer

penny press

Question 34

Why do media companies support stronger copyright laws?

Accepted Answer

To increase profitability of intellectual property

Question 35

What did the 7-7-7 Rule limit?

Accepted Answer

Number of radio and television stations owned.

Question 36

Which event led to the Radio Act of 1912 (requiring all radio stations to be licensed & assigned special call letters)?

Accepted Answer

the sinking of the Titanic

Question 37

What service did the first American advertising agencies offer?

Accepted Answer

Purchasing newspaper ad space for merchants

Question 38

Public TV was created by Congress to serve viewers whose interests were ignored by commercial TV.

Accepted Answer

True

Question 39

The Saturday Evening Post was the first major magazine to appeal directly to

Accepted Answer

women.

Question 40

What phrase reflects the preference to lead news with violent stories?

Accepted Answer

"If it bleeds, it leads."

Question 41

Numerous books have become best-sellers after their authors appeared on

Accepted Answer

Oprah

Question 42

Who was one of the first to use staged events and gross exaggeration to secure newspaper coverage?

Accepted Answer

P.T. Barnum

Question 43

The first printed books were so inexpensive and modest that they were primarily sold to the middle and lower classes.

Accepted Answer

False

Question 44

How did Hollywood adapt to the development of home entertainment?

Accepted Answer

developing a new market for renting and selling movies

Question 45

What is "astroturf lobbying" ?

Accepted Answer

Campaigns that look like grassroots but are orchestrated by PR firms

Media & Society

Questions 45

Media & Society

Questions 45