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Marketing Concepts - The Marketing Mix Flashcards | StudBud
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Marketing Concepts - The Marketing Mix
Marketing Concepts - The Marketing Mix
5 terms
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StudBud Administration
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422 plays
A #business quiz about the #marketing mix.
Flashcards
5 cards
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Practice quiz
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Questions
5
Answers
1
What is NOT a reason a new product might fail?
Poor positioning
Appropriate channels selected
Unexpected consumer reaction
Too little marketing support
2
Research group volunteers can effectively help by doing which of the following?
Determining target return pricing
Reacting as they would in the real world to price
Being the only method of determining price
Determining prices of products
3
What are the four marketing strategies businesses use to determine customer needs?
Product, price, place, process
Product, process, place, promotion
Product, price, place, promotion
Price, place, promotion, process
4
Which of the following is NOT an example of sales promotion?
Samples
Telemarketing
Coupons
Catalogs
5
Prsnl selling can be a part of ____ and involves direct spoken words btw sellers and customers.
Promotion
Product
Process
Price
