In an oral society knowledge is invested in and preserved by...

certain members of the community

Which of these are forms of Mass Communication?

Traditional Media, Social Media, New Media

Which of these were products of the Industrial Revolution?

New forms of communication, Nuclear Family, New forms of transport

Which of these could be a legitimate reason for the limitation of free speech in Canada

Discussion of a crime in detail

Hypodermic needle, or direct effects theory was suggested due to...

Success of propaganda during World War 1

Which of these represent the 2 sides of the Political Role of Communication?

Privacy, Freedom of Information

New Media are practices and institutions designed to facilitate...

broad participation, interactivity

Information Communication Technologies

What is a Mass Audience?

Those making up mass entertainment audience

Freudian analysis of author's subconscious intent, study and interpretation of texts, explores different ways texts can be analyzed and understood

Which of these are a definition of society?

body of institutions/ relationships of large group of people, conditions in which relationships are formed and bound

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Introduction to Communication First Quiz Review

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Questions 88

Answers

1
In an oral society knowledge is invested in and preserved by...
landmarks
written word
certain members of the community
religious observances
2
Which of these are forms of Mass Communication?
Traditional Media
Storage Media
Social Media
New Media
3
Which of these is not a part of the Social Model of Communication?
Message
Encoding Context
Decoded Content
Encoded Content
4
A coherent set of social values, beliefs, and meanings that people use to decode the world
Signification System
Ideology
Mindset
Cultural Framework
5
This theory was born out of a need to fight against authoritarian media
Social Dissemenation
Free Speech
Social Responsibility
Media Decentrality
6
US study (Reuters, 2013) found that 77% of people watching TV were also using ...
PC/ Laptops
Gaming Systems
Tablets
Phones
7
Which of these were products of the Industrial Revolution?
New forms of communication
Eradication of Time Bias Societies
Nuclear Family
New forms of transport
8
Which of these could be a legitimate reason for the limitation of free speech in Canada
Discussion of a crime in detail
Unearthing corruption
Political Bargaining
Limit Advertising
9
Innis described Rome as what type of society?
Oral
Information
Literate
Space bias
10
Which of these is not a McLuhanism?
Comment is Free
Global Village
Medium is the Message
Outered Nervous System
11
Hypodermic needle, or direct effects theory was suggested due to...
Success of propaganda during World War 1
uptick in sales following ad campaigns in early 20th century
aftermath of the War of the Worlds Broadcast
success of advertising following the second world war
12
Which of these represent the 2 sides of the Political Role of Communication?
Privacy
Freedom of Information
Legislation
Opinion Leaders
13
New Media are practices and institutions designed to facilitate...
broad participation
exchange on a small scale
centralized media production
interactivity
14
Representations referred to in the media. Ideally universal so understood by anybody.
References
Signifieds
Signifiers
Referents
15
Commodification was created by Karl Marx
True
False
16
Which of these is one of the most complicated words in the English language?
Society
Signification
Intertextuality
Culture
17
Jim Laswell developed the Chain of Communication
False
True
18
ICT stands for...
Informational Circuit Technologies
Information Communication Technologies
Interdependent Communication Technologies
Inter Communicational Technologies
19
The science of signs
Insturmentalism
Semiotics
Subjectivism
Signifiotics
20
This invention is credited with the initial blossoming of mass communication.
Printing Press
Grammaphone
Telephone
Radio
21
Time-Biased Media, or time-binding media, have these characterisitics
Easily Replicated
heavy, durable
Understood by outsiders
light, transportable
22
First Newspapers aligned predominantly with...
Individuals
Marketers
Corporations
Political Parties
23
What is a Mass Audience?
Cross-Section of the public
The general public
Those making up mass entertainment audience
Passive adherents to a message
24
The Theory that states that individual freedom is the first and foremost social goal is called
Libertarian
Freedom of Expression
Freedom Bias
Social Responsibility
25
Mass Communication can include many different types of media at the same time
True
False
26
Media influence many different parts of society including
Individual, Systematic, Intellectual
Industrial, Territorial, International
Political, Organizational, Economic
Political, Cultural, Economic
27
Social, economic, and political relations extend further, with greater frequency, immediacy
Diffusion of Information
Free Market
Capitalism
Globalization
28
The philosophy that says that patriarchy is the root of inequality and injustice in the world.
Feminism
Gender Equalization Theory
Patriarchalism
Mass Panic Theory
29
Media is ever-changing
False
True
30
Meaning we make of one text in reference to what we have drawn from other texts
Hermeneutics
Semiotics
Discourse Analysis
Intertextuality
31
Who coined the term "Oral Society"?
Stuart Hall
Harold Innis
Karl Marx
Marshall McLuhan
32
Hermeneutics is the study of the contextualization of meaning
False
True
33
Any vehicle that conveys information is ...
medium
mass media
sign
signifier
34
What is "Cultural consumption which involves productive activities on the part of consumers"?
Frankfurt School
New Media
Semiotics
Participatory Culture
35
Media= one of many modern public spheres
True
False
36
Statistical data relating to the population and particular groups within it.
Psychographics
Poll Data
Demographics
Market Segmentation
37
Which of these social theories believes that individual freedom is the first and foremost goal?
Libertarian Theory
Political Economy
Mass Society Thesis
Social Responsibility
38
Technology is both a technical and social logic
Fundamentalism
Hegemonic
Insturmentalism
Constructivism
39
The Media doesn't tell us what to think, but instead what to think about
Semiotics
Agenda Setting Theory
Commodification
Constructivism
40
The Fourth Estate is...
The Legislature
The Press
The Commons
The Nobility
41
Secondary, Figurative meaning that may be associated with an image or word
Constructive
Connotative
Denotative
Constructed
42
Land wireless services cover only ____ of country area, but are within reach of ____ of people
25%, 99%
53%, 76%
40%, 100%
20%, 75%
43
Harold Laswell coined the phrase "The Medium is the Message."
False
True
44
Literary Criticism
study of social institutions
Freudian analysis of author's subconscious intent
study and interpretation of texts
explores different ways texts can be analyzed and understood
45
A Society that privileges the extension of ideas over time rather than space/distance, has a...
Global Village
Time Bias
Public Sphere
Space Bias
46
The creation of a message is also known as:
Signification
Encoding
Enframing
Encryption
47
"From One to Many"
Technological Divergence
Mass Communication
Traditional/ Old Media
Mass Media
48
Most media organizations are publicly owned
True
False
49
Which of these are a definition of society?
body of institutions/ relationships of large group of people
an abstract place where people able to discuss and consider
a particular way of life of people, group
conditions in which relationships are formed and bound
50
Philosophy celebrating human achievement and capacity
Individualism
Exceptionalism
Humanism
Hermeneutics
51
Which perspective became dominant in the 50's and 60's?
Structuralism
Semiotics
Capitalism
Critical Media Theory
52
Henry Jenkins said that new media is producing a....
maker society
lack of innovation
participatory culture
mass conformity
53
Media can help us decide...
Who we are
Why we care
What we want
What we need
54
An abstract place where people can discuss/ consider matters of common interest & concern
Web 2.0
Information Society
Public Sphere
Blogosphere
55
What is a Lingua Franca in a society?
Primary Language
Primary traditions and customs
Set of laws and ideologies
Cultural idioms and understanding
56
A critique of McLuhan's "Medium is the Message"; said that comm. tech shape/ form society.
Johannes Gutenberg
Karl Marx
Raymond Williams
Adam Smith
57
Which of these are not an example of a medium?
Graffiti
Meaning
Clothing
Signified
58
Who is the creator of the Encoding/ Decoding Model?
Marshall McLuhan
Stuart Hall
Edward Bernays
Osgood and Weaver
59
Which one of these is not a dimension of Mass Media
Acting within certain laws, rules, understandings
Involves Participatory Practices
A Clear Set of Activities
Organized by certain forms of ownership
60
In the Shannon-Weaver Model of what could prevent an intended message from getting through
Interruption
Interruption
Feedback
Noise
61
The licenser for all private Canadian TV and Radio stations is...
CTRC
CRTC
TRRC
ACTRA
62
A metaphor by Marshall McLuhan where instant communication makes societies seem closer together
Global Village
Public Sphere
Internationalization
Globalization
63
Media and Communication Industry=fastest growing sectors of economy
False
True
64
Who coined the term, "The medium is the message"?
Marshall McLuhan
Shannon Weaver
Walter Grunig
Orson Welles
65
Profit is not the main goal of privately owned media
True
False
66
The industrial society contributed to business ownership because of...
growing national consumer market
increased literacy
expanding rural population
weakening of political parties
67
"The act of transmitting and exchanging information and meaning through any form of language"
Mass Media
Signification
Encoding
Communication
68
Interpreting media messages
Semiotics
Decoding
Agenda Setting
Intertextuality
69
Rhetoric is...
persuasive form of communication; study of persuasive speech
making of meaning
acknowledging multiple meanings of something
a representation of social world
70
Which of these types of analysis is concerned with professional conventions in making media?
Genre Analysis
Direct Effects
Content Analysis
Discourse Analysis
71
Who is the creator of Semiotics?
Shannon-Weaver
Saussure
Orson Welles
Pierre Burton
72
Liberals in Industrial society did not view a "free press" as an important political ideal
False
True
73
Identity of who we are in our society would be an example of...
Political Role
Economic Role
Societal Role
Individual Role
74
Merging/ Bringing Together of previously separate/distinct technologies/ media
Democratic utilization
Media Conjoinance
Convergence
Workflow symbiosis
75
What is the pre-eminent statute controlling Broadcasting in Canada?
Radio-Television Act
Copyright Act
Broadcasting Act
CRTC Charter
76
The increase of the numbers of TV channels in the last 25-30 years has lead to:
Audience Diversification
Audience polarization
Audience Increase
Audience Fragmentation
77
Which theory states that "press has a critical role to inform and must be free to publish..."
Social Responsibility
Mass Society Thesis
Critical Societal Theory
Free Press
78
Which of these are not a dimension of mass media
Connect us to the past using images and messages
Conveys information, entertainment, images, and words
Carried out by individuals/ organizations in specific roles
Involving particular technological configurations
79
Which one of these would not be a good example of time-biased media?
Cassette Tape
Stained Glass Window
Brick/ Stone Monument
Epic Spoken Poem
80
Which of these are not listed as a distinctive characteristic of the Canadian State?
Interconnected Society
Proximity to US
Two official languages
Vastness of the country
81
Wire services provide media content, mainly news. Some examples include...
Canadian Press
CRTC
CBC
CNW
82
Member of the Toronto School who discusses Space/Time Bias
Harold Innis
Marshall McLuhan
Theodor Adorno
Harold Laswell
83
A central consideration of social/ comm theory is relationship between ____ and structure.
economics
policy
agency
signification
84
Fan studies use...
observation
quantitative methods
anthropological approaches
qualitative sociological approaches
85
Commodification is...
the process of turning goods into commodities
the process of transforming use value into exchange value
the process of transforming exchange value into use value
the process of turning wants into needs
86
Which Marxist theory is concerned with the ways media support dominant interests in a society?
Critical Political Economy
Frankfurt School
Social Model
Press Agentry
87
The Printing Press was first invented by:
The Patron Saint of Printers
Fleming
Gutenberg
The Chinese
88
Some people can't afford or reach technology.
Global Village
Marginalization
Digital Divide
Digital Seperation

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