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Unit 2: Sports Marketing Flashcards | StudBud
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Unit 2: Sports Marketing
Unit 2: Sports Marketing
30 terms
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Flashcards
30 cards
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Practice quiz
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Questions
30
Answers
1
A time frame is not an important aspect of a sports marketing plan.
False
True
2
_________ use sports to reach a certain segment of the population.
Officials
Psychologists
Marketers
Technicians
3
A sports marketing project manager will plan, design, and supervise any ad campaign that markets to sports fans.
False
True
4
Marketers use sports to reach a certain segment of the population.
False
True
5
Products that appeal to men like beer, trucks, and snack foods are marketed heavily to female sports audience.
True
False
6
There are a very limited number of sports agent jobs and many people enter the field after a lifetime spent around sport
True
False
7
A brand manager can make between ______ and _____ at the entry level.
75,000 - 80,000
25,000 - 35,000
Over 100,000
35,000 - 65,000
8
Research findings should determine the goals of the advertisements.
True
False
9
Famous athletes also sign contracts to work as celebrity endorsers and lend their images to marketers.
True
False
10
Sports Mar. is limited to professional sports, therefor no college athletics, minor leagues, or alternative sports.
False
True
11
An entry level brand manager can make between 35,000 - $65,000 a year.
False
True
12
All brand managers will need to have a degree in _______.
history
psychology
economics
marketing
13
A _________ is responsible for all of the marketing related to a specific brand.
none of the above
sports agent
station manager
brand manager
14
All marketing efforts must be guided by a comprehensive marketing plan if they hope to succeed.
False
True
15
A sports agent could make up to ______ dollars after 10 years.
1 million
500,000
100,000
250,000
16
All brand managers don't need to have a degree in marketing
False
True
17
It is important for any sports marketer to understand the _________ for sports.
targets
the cost
None of the above
audience
18
Sports marketers won't piggyback on the popularity and devotion many fans feel towards their favorite teams or athletes
False
True
19
A brand manager is responsible for all of the marketing related to a specific brand.
False
True
20
Famous ______ sign lucrative contracts to help endorse products to the public.
Musicians
None of the above
Celebrities
Athletes
21
______
uses sports, in any form, to help sell goods and services.
Sports Marketing
Sports History
Sports Officiating
Sports Psychology
22
Sports marketing is less about using a single strategy and more about using the content of sports to assist marketing.
True
False
23
The company then needs to know who their target audience is and how they can best be reached.
True
False
24
Sports agents represent the interests of professional athletes.
True
False
25
It is important for any sports marketer to understand the audience for sports.
False
True
26
Popular brands like Gatorade, Nike, and Under Armour dedicate huge parts of their marketing budget to sports marketing.
False
True
27
Sports marketers don't need to understand the mentality of a sports fan from personal experience.
True
False
28
Sports marketers rarely use team colors, slogans, and sports imagery to create a link between the product and sport
False
True
29
Sports Marketing is limited to professional sports/athletes only.
False
True
30
______represent the interests of professional athletes. Their job is to maximize the earning potential of an athletes
Sports Interns
Sports Psychologists
Sports Officials
Sports Agents
