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SM 1.3 Flashcards | StudBud

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What is operational effectiveness?

What is essential for new products?

SM 1.3

16 terms·StudBud Administration·43 plays

Test your knowledge on the key concepts and strategies in marketing

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Questions 16

Answers

1
What is essential for new products?
Undefined goals
Innovation culture
Random ideas
No strategy
2
What is operational effectiveness?
Activity system
Undefined goals
No strategy
Random tasks
3
What is a relationship strategy?
Budget planning
Cooperative relationships
Timeline
SWOT analysis
4
What is a positioning strategy?
Timeline
Market position
Budget plan
SWOT analysis
5
What is a corporate strategy?
Budget plan
Value creation
SWOT analysis
Timeline
6
What is a marketing goal?
Specific task
Budget plan
Broad statement
Timeline
7
What should a marketing plan include?
Random goals
Clear objectives
Undefined budget
No timeline
8
What is a primary target market?
Main audience
Suppliers
Competitors
Secondary audience
9
What is a KPI?
Budget plan
SWOT analysis
Timeline
Performance indicator
10
Which is a marketing channel?
HR
Finance
Legal
Digital
11
Which environment is part of situation analysis?
Technological
Internal
Financial
Legal
12
What is included in the executive summary?
Detailed analysis
SWOT analysis
Major aspects
Budget details
13
What does marketing strategy include?
Target market
Timeline
Budget
SWOT analysis
14
What is a key part of market analysis?
Budget planning
Competitor analysis
SWOT analysis
Timeline
15
True or false: Marketing goals should be SMART
False
True
16
What is essential for budgeting?
No contingency
Undefined costs
Resource allocation
Random spending