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Unit 13 marketing Flashcards | StudBud
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Unit 13 marketing
What are the two types of recruitment?
What is the slogan for Subway
Unit 13 marketing
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Flashcards
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Questions
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Answers
1
What is the slogan for Subway
"Eat fresh"
"I'm loving it"
2
What are the two types of recruitment?
Internal & external
Inside & outside
3
Which of the following is the most recent stage of marketing revolution?
Marketing company era
Sales era
Production era
Marketing department era
4
the marketing concept means that an organisation aims the majority of its efforts at customers.
True
False
5
In addition to business, the marketing concept is also applicable to _____
All of the above
Government agencies
Religious groups
Fine arts organisations
6
Which of the following parts are included in the marketing mix?
Buying, selling transporting and storing
Product, place, promotion and price
Competition and customer satisfaction
Profit, distribution and advertising
7
A marketing strategy is a written statement of a marketing plan, and timed strategy detail
True
False
8
Which of the following is not included as a basic in the definition of marketing concepts?
Total company effort
Customer satisfaction
Profit
Productivity
9
The code of ethics is a federal law introduced into legislation by the AMA
True
False
10
Often, the best way to improve customer value, and beat competition, is to satisfy other needs
False
True
11
The marketing concept applies to production firms, but not to service industries
True
False
