All potential customers who are willing to buy a product

What are demographics?

A marketing technique that uses age, gender etc.

What is the difference between a customer and a consumer?

The Customer purchases the product, and the Consumer uses it

What are Psychographics?

A business technique that uses psychological characteristics

What is Discretionary income?

The money left after removing living expenses

What is the marketing mix?

Product, Place, Price, and Promotion, The 4 P's

What is disposable income?

The money left after taking out taxes

What Does the Marketing Concept state?

That a Business must satisfy a consumers needs to profit

What is target marketing?

A very specific group of people you are trying to sell to

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Basic Marketing Concepts

10 termsStudBud Administration58 plays

Basic understanding on marketing

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Questions 10

Answers

1
True or false Dr Izmi is the coolest TEACHER ever?
Opinion
True
Fact
False
2
What is a market?
The store that sells a mix of everything
All potential customers who are willing to buy a product
The place people purchase there groceries
Where skittles are sold
3
What are demographics?
a demo of a game
a demolition project
A marketing technique that uses age, gender etc.
The number of animals in a cage
4
What is the difference between a customer and a consumer?
They are the same
The Customer purchases the product, and the Consumer uses it
The Consumer is always older than the customer
The Customer is smarter than the consumer
5
What are Psychographics?
A business technique that uses psychological characteristics
A mentally unstable dog
A black and yellow striped wolf
A business technique that focuses on where people live
6
What is Discretionary income?
The amount of money a person has before removing anything
The money left after removing living expenses
A brand new clothing company
The money left after removing taxes
7
What is the marketing mix?
Product, Place, Price, and Promotion
The 4 P's
Peace, Pride, Promise, and Prejudice
Four horses with a name that starts with P
8
What is disposable income?
The money you make working, that you then throw in the trash
A new marketing game
The money left after taking out all living expenses
The money left after taking out taxes
9
What Does the Marketing Concept state?
That Skittles are Legit
That Lebron James is the Best Player off all time
That a Business must satisfy a consumers needs to profit
That a Consumers' needs are not important
10
What is target marketing?
A very specific group of people you are trying to sell to
A group of wholesalers who want your product
Targeting a random group of stores to sell in
The specific candy you are going to purchase

Basic Marketing Concepts Flashcards | StudBud