Advertising Unit Review

This was the original occupation of market researcher, Clotaire Rapaille

Broad statements used to associate product with audience beliefs and values

When an advertiser makes a claim that sounds good but cannot be evaluated

What did Michael Eisner, former CEO of Disney, say the company's only objective is?

Children between the ages 2-11 watch an average of ___ hours of television a week

This is concerned with how many people see an ad

Which is a form of stealth marketing?

This advertising technique appeals to the common person

In 2012 in terms of women in national legislatures, where does the United States rank?

Making one side or product look better by only mentioning some of the facts

What did a successful brand manager study to learn more about brand loyalty?

A product's symbol

How many girls are unhappy with their bodies by the time they are 17 years old?

Once all of the other needs of a person have been met, he/she may attain this need.

This is when an artist willingly stops creating quality work in order to make stuff that sells

The most basic of a person's needs

The ranking of people's needs in order from the most basic to the most frivolous

The main reason marketing works with teen girls

How many acts of violence has the average 18 year old seen?

These were the early advertisements with only a few words on a square or rectangle

How many women wanted to stay in the workforce after WWII?

A strong, sometimes exaggerated masculinity

This advertising technique says everyone else is buying the product; don't miss out

What loaded word did Frank Luntz use to replace "estate" tax

What percent of protagonists in films is female?

This is when a politician tailors a message to a specific demographic

Saying a word or phrase over and over again so it “gets stuck” in the audience’s mind

This advertising technique uses implied association of the product with positive words

How often is a woman beaten or assaulted?

Negative words or names used to create an unfavorable opinion of competition

What percent of the positions of real power in media do women hold?

The high price of an item used solely to project a desired image

Which is not one of the four P's of marketing?

Statistics grouped by people's interests, attitudes, values, and habits

Arouse emotions such as fear, humor, love, or desire

How many ads does the average American see every day?

Make the audience believe that only two options are possible, with no middle ground or possibilities

What do teen females spend most of their money on?

This advertising technique uses a celebrity to endorse the product

How many boys commit suicide a day?

What did advertisers do when they realized traditional marketing wasn't working

A product's advertising slogan

Implies or outright states that an outcome was caused by whatever they are promoting or discrediting

What do teen males spend most of their money on?