Sports Marketing Final Review

Which of the following would be considered an example of an intangible attribute?

Customer loyalty is to become a repeat consumer of a product or brand.

Copyrights and trademarks would be considered tangible product attributes.

A local blues festival and local ballet provide competition for the entertainment dollar.

Marketing-developing promoting, and distributing products that satisfy customer needs and wants

Sports marketing and sports management refers to the same practices.

The term marketing encompasses many business activities such as selling,promotion and publicity

Coca-Cola’s sponsorship of the Olympics is an example of the marketing of sports.

The event triangle refers to the relationship between a company and an athlete or celebrity.

Leisure time is the time available to people when they are not assuming responsibilities.

Sports and entertainment products are non-perishable products.

Sports and entertainment products are unique in that they are both ____:

The Black Eyed Peas performing at the Super Bowl is an example of cross promotion.

Which of the following is NOT a function of marketing?

Film, radio, television and music are all examples of ____:

Discretionary income is money left to spend after necessary expenses are paid.

__________is defined as a source of diversion or physical activity engaged in for pleasure.

The key differences between sports and entertainment involve ____:

Watching a Broadway musical, listening to mp3s and playing tennis are all examples of ____.

The Chicago Bulls selling special “Holiday” ticket packages to fans is an example of ____:

Which of the following is not considered to be one of the 5 P’s of Event Marketing?

Without sponsorships and corporate support, many events would ____

An Audi vehicle making an appearance in the film Iron Man is an example of ___: