UG Marketing Ess - Marketing Research

Question 1

Which research method focuses on gathering data through observation in natural settings?

Accepted Answer

Observational research

Question 2

Secondary data is always more relevant than primary data.

Accepted Answer

False

Question 3

What is the difference between qualitative and quantitative research?

Accepted Answer

Qual gathers in-depth,x-numerical insights, while quant focus on numerical

Question 4

Which of the following is an example of secondary data?

Accepted Answer

Government census

Question 5

A company wants to understand why their product sales have dropped. What research approach should they use?

Accepted Answer

Causal research

Question 6

Which of the following is a key benefit of customer insights?

Accepted Answer

Allows businesses to create personalized marketing strategies

Question 7

A/B testing is a type of observational research used to monitor customer behavior.

Accepted Answer

False

Question 8

What is the first step in the marketing research process?

Accepted Answer

Define the problem

Question 9

What is primary data?

Accepted Answer

Data collected specifically for your research project

Question 10

Convenience sampling is a type of probability sampling.

Accepted Answer

False

Question 11

Causal research is used to test cause-and-effect relationships between variables.

Accepted Answer

True

Question 12

Which sampling method involves selecting participants that are easy to reach?

Accepted Answer

Convenience sample

Question 13

What is an example of causal research?

Accepted Answer

An experiment testing how a price change affects sales

Question 14

Which of the following is an example of a nonprobability sampling method?

Accepted Answer

Quota sample

Question 15

Marketing research is only useful for large companies with big budgets.

Accepted Answer

False

Question 16

Which of the following is NOT part of marketing research?

Accepted Answer

Manufacturing processes

Question 17

Which of the following is NOT a stage in the marketing research process?

Accepted Answer

Create marketing advertisements

Question 18

Ethnographic research involves observing consumers in their natural environments.

Accepted Answer

True

Question 19

What is the main goal of customer insights?

Accepted Answer

Improve marketing strategies and customer experience

Question 20

In marketing research, what does sampling refer to?

Accepted Answer

Choosing a subset of the population to represent the whole

Question 21

Which research method would a company use to test two different versions of an ad?

Accepted Answer

Experimental research

Question 22

A company discovers thru cust insights that most of its cust are unhappy w product delivery times.What kind of strategy?

Accepted Answer

Enhance the delivery system or offer faster shipping options

Question 23

True or False: Marketing research is focused only on collecting data.

Accepted Answer

False

Question 24

A company wants to gather data on how its customers perceive its advertising efforts. Which method should they use?

Accepted Answer

Survey research

Question 25

Market research and marketing research are the same.

Accepted Answer

False

Question 26

Qualitative research is primarily concerned with numbers and statistics.

Accepted Answer

False

Question 27

Exploratory research is conducted when a problem is not clearly defined.

Accepted Answer

True

Question 28

Survey research is used to gather data by asking people questions.

Accepted Answer

True

Question 29

Which method would researcher will use to gather data for a deep understanding of why people like a specific product?

Accepted Answer

Focus group discussions

Question 30

Which of these is an advantage of secondary data?

Accepted Answer

It is quicker and less expensive to obtain

UG Marketing Ess - Marketing Research

Questions 30

UG Marketing Ess - Marketing Research

Questions 30