Marketing_Research_Summary

20 termsStudBud Administration5 plays

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Questions 20

Answers

1
What defines a good marketing research problem?
Clearly focused
Product-based
Always financial
Very broad
2
Which is a source of secondary data?
In-depth interviews
Observations
Focus groups
Internal sales reports
3
Which scale has a true zero?
Ratio
Interval
Nominal
Ordinal
4
Which scale includes “strongly agree to strongly disagree”?
Paired comparison
Likert
Constant sum
Stapel
5
Which method is best for understanding "how often" questions?
Causal research
Projective techniques
Depth interviews
Descriptive research
6
What is a longitudinal study?
In-lab experiment
Ongoing over time
One-time survey
Qualitative only
7
Which type of research is flexible and unstructured?
Descriptive
Causal
Exploratory
Predictive
8
What does a focus group require?
Trained moderator
Structured survey
Online form
Silent observation
9
What is the goal of fieldwork?
Choose a topic
Write reports
Collect reliable data
Hire staff
10
What does correlation measure?
Sample size
Variable types
Group difference
Relationship strength
11
What are syndicated sources?
Subscription-based research
Custom research
Public data
Free government data
12
What is a key feature of qualitative research?
Structured design
Rich, detailed responses
Numerical data
Large sample sizes
13
What is data coding?
Writing questions
Designing charts
Giving values to responses
Editing wording
14
What is a key weakness of surveys?
No interviewers
Hard to code
Fast results
Low response rate
15
What is the first step in the marketing research process?
Collecting data
Analyzing results
Designing questions
Defining the problem
16
What comes at the start of a report?
Data tables
Graphs section
Survey results
Executive summary
17
What is marketing research?
Guessing customer needs
Informal observation
Random interviews
Systematic data collection
18
What can help develop a strong approach to a research problem?
Competitor analysis
Sales forecasts
Financial planning
Exploratory research
19
What should a research report always include?
Budget estimate
Problem, method, findings
Literature review
Social media links
20
What kind of scale uses ranking?
Interval
Nominal
Ordinal
Ratio

Marketing_Research_Summary Flashcards | StudBud

Marketing_Research_Summary

20 termsStudBud Administration5 plays

Imported from external platform

Flashcards20 cardsFPractice quizPHost liveL

Questions 20

Answers

1
What defines a good marketing research problem?
Clearly focused
Product-based
Always financial
Very broad
2
Which is a source of secondary data?
In-depth interviews
Observations
Focus groups
Internal sales reports
3
Which scale has a true zero?
Ratio
Interval
Nominal
Ordinal
4
Which scale includes “strongly agree to strongly disagree”?
Paired comparison
Likert
Constant sum
Stapel
5
Which method is best for understanding "how often" questions?
Causal research
Projective techniques
Depth interviews
Descriptive research
6
What is a longitudinal study?
In-lab experiment
Ongoing over time
One-time survey
Qualitative only
7
Which type of research is flexible and unstructured?
Descriptive
Causal
Exploratory
Predictive
8
What does a focus group require?
Trained moderator
Structured survey
Online form
Silent observation
9
What is the goal of fieldwork?
Choose a topic
Write reports
Collect reliable data
Hire staff
10
What does correlation measure?
Sample size
Variable types
Group difference
Relationship strength
11
What are syndicated sources?
Subscription-based research
Custom research
Public data
Free government data
12
What is a key feature of qualitative research?
Structured design
Rich, detailed responses
Numerical data
Large sample sizes
13
What is data coding?
Writing questions
Designing charts
Giving values to responses
Editing wording
14
What is a key weakness of surveys?
No interviewers
Hard to code
Fast results
Low response rate
15
What is the first step in the marketing research process?
Collecting data
Analyzing results
Designing questions
Defining the problem
16
What comes at the start of a report?
Data tables
Graphs section
Survey results
Executive summary
17
What is marketing research?
Guessing customer needs
Informal observation
Random interviews
Systematic data collection
18
What can help develop a strong approach to a research problem?
Competitor analysis
Sales forecasts
Financial planning
Exploratory research
19
What should a research report always include?
Budget estimate
Problem, method, findings
Literature review
Social media links
20
What kind of scale uses ranking?
Interval
Nominal
Ordinal
Ratio