Marketing Concepts Test Review

A similar group of customers a company wants to attract is known as which of the following

A consumer is a person who buys the product.

Aggregating process which clusters people with similar needs into market segments

How many levels are on the hierarchy of consumer needs as defined by our notes?

Uses consumer studies of social and psychological characteristics of different types of customers

Discretionary Income is attractive to companies who produce “necessities” such as food and personal hygiene products

Which of the following isn't part of the marketing mix or 4 P's

Using channels to get products to consumers

Identifies one seller’s good or service as distinct from those of other sellers

Segmentation based on how present and future goods and services will fit into consumer’s consumption patterns