CB exam 1 review

Which of the following time periods is encompassed in the study of consumer behavior?

When individuals/groups select, purchase, use, or dispose of products, services, ideas, etc. to satisfy needs & desires

________ refers to the extent to which processing activity is devoted to a particular stimulus.

When consumers become aware of stimuli that relate to their currents needs, they are practicing perceptual vigilance.

Companies that think carefully about the impact of sensations on product experiences are practicing ________.

________ is focused on general knowledge about the world and includes facts, concepts, and ideas.

If companies have misled consumers through their marketing communications, they may be forced to run ________.

When consumers see only what they want to see and don't see what they don't want to see it is called ________.

Psychographics are statistics that measure observable aspects of the population.

Advertisements reminding people to stay focused while driving and to avoid texting while driving are examples of what?

Which theory stresses the importance of internal mental processes?

The ability to find and purchase goods is called ________.

Popular culture is both a product of marketing and an inspiration for marketing.

When Campbell's markets many products under the Campbell's brand name it is called licensing.

A want is something a person must have to live.

The minimum difference that can be detected between two stimuli is known as the ________.

Which of the following was first demonstrated by Ivan Pavlov?

Market access can be limited due to ________.

A triple bottom-line orientation includes a focus on which of the following?

When a stimulus comes within the range of someone's sensory receptors, ________ occurs.

People often buy products for what they mean, not just what they do.

This response occurs when consumers are unhappy with a brand, so they boycott it and express dissatisfaction to friends.

________ memory permits the temporary storage of information we receive through our senses.

The Food and Drug Administration (FDA) enforces laws and regulations on foods, drugs, cosmetics, and veterinary products

During ______, deep processing occurs that transfers information from short-term to long-term memory

A person who identifies a need/desire, makes a purchase, & then disposes of a product during the 3 stages of consumption

Which of the following theories postulates that much of consumer behavior resembles actors in a play?

Instrumental conditioning is also called classical conditioning.

According to Weber's Law, the weaker the initial stimulus, the greater a change must be for people to notice the change.

In Pavlov's experiment, the bell was the unconditioned stimulus.

Haptic senses refers to a consumer's sense of smell.

________ refers to the meanings we assign to sensory stimuli.

Licensing occurs when a company ________.

Consumers' attraction to slot machines can be explained by the variable-ratio reinforcement schedule the machines use.

Which of the following is NOT considered a demographic?

Negative reinforcement occurs when an unpleasant event follows a response.

Stimulus generalization can lead to a halo effect

A product that helps to establish the user's identity is called ________.

Much learning takes effort and time, but _________ learning is so casual that it's unintentional.

The ________ threshold refers to the ability of a sensory system to detect changes between two stimuli.