2023 MGT 125 FINAL EXAM COMPREHENSIVE B

Purpose of SWOT analysis

In the context of the marketing mix, which of the following statements is true about distribution strategy?

A company is working on a strategy to deliver its products to students before a new term. The Co. is working on its

Ethical behavior covers a ______ range of conduct than legal behavior

Primary data tends to be lower in cost than secondary data

For successful product differentiation, _____.

Demographic segmentation refers to dividing the market based on where consumers live

Contingent employees include on-call workers

Corporate social responsibility describes the firm's

____ is a group of products closely related to each other, either in terms of how they work or the customers they serve

Selective distribution works best for medium & high-priced products or stores that consumers don't find on every street

Charitable donations by corporations to nonprofit organizations as

Firms experiencing fluctuating need for workers are likely to hire permanent, full-time workers than contingent workers

Performance appraisals help managers

Today, the economic systems of most nations could most accurately be classified as

Everyday-low pricing (EDLP) means pricing a handful of items temporarily below cost to drive traffic

An employee whose pay is based off a % of sales

The contingent workforce accounts for more than 60% of U.S. employment

Dividing potential customers into groups of similar people is known as _____

In marketing mix, the distribution strategy includes all of the ways that marketers communicate about their products

Capitalism

Money has a time value because

For performance appraisals to be effective, managers must focus on fairness, relevance, objectivity, and balance

In marketing mix, the _____ of a product includes all of the ways that marketers communicate about the product.

___ pricing strategy includes long-term discount pricing, designed to achieve profitability through high sales volume?

The main difference between B2B and B2C transactions is

Spence chewing gum focuses on kids who enjoy video games. The customer group that Spence focuses on is called its _____

ALC is redesigning the path through which its products reach consumers. It involves wholesalers, retailers, & customers.

Title VII

Who helps develop small business

Sade buys medical scissors, forceps & retractors from a manufacturer and sells them to local doctors offices. Sade is a

SB Systems sells its desktop organizers to CM Corp, which in turn sells the organizers to final consumers. CM Corp is a

What % of new jobs in the US do small businesses create?

A downside of publicity is that_______

Your target market is the group of people who are most likely to buy your product.

In marketing research, secondary data is existing data that marketers gather or purchase for a research project

Financial capital refers to the_____

A paid, nonpersonal communication made to influence a target audience with regard to a product, service or idea is

Planning refers to determining organizational goals.

Companies employ _____ when they actively promote the ecological benefits of their products

___ means establishing only one retail outlet in a given area

Data becomes information when processed, organized, & presented in a way that makes them useful to a decision maker

Primary data is the new data that marketers compile for a specific research project.

The theory of comparative advantage exists because

Acquiring funds through borrowing represents

Organization charts help managers understand the financial situation of the company.

_____ involves placing a producer's products in as many stores as possible

MT and PG are given lump sum payments as reward for their excellent job performance in the last fiscal year. This is

In the various modes of transportation, sending products by ship is the most expensive option available to producers.

Each person in a line organization is directly accountable to the person immediately above