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Duplicate of Market Research Flashcards | StudBud
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Duplicate of Market Research
Duplicate of Market Research
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A review of the concepts learnt in last week's Marketing Management lecture - Marketing Research.
Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
Which of the following is the THIRD step in the Market Research Process?
Data collection process
Defining objectives and research needs
Designing the research
Analysing data and developing insights
2
Stability of govt, changes to legislation & global influences relate to which macro factor?
Economic
Political
Demographic
Technological
3
Which of the following are disadvantages of using secondary research.
Specific to the immediate data needs and topic at hand
Saves time in collecting data
Data sources may be biased
Requires more sophisticated training for researchers
4
Extended, limited, habitual and impulse are types of what?
Positioning strategies
Marketing research design processes
Stakeholder categories
Consumer decision making processes
5
________ research consists of structured responses that can be statistically tested.
Quantitative
Qualitative
6
Which of the following is not a method of qualitative research.
Focus groups
Observation
Online surveys
In-depth interviews
7
Which of the following, is NOT one of the 4 E's of digital marketing?
Excite
Explain
Experience
Educate
8
Which of the below is an element of the macro marketing environment?
Competition
Legal
Company
Corporate Partners
9
Which of the following are advantages of using primary research?
Time consuming
Methodologies for collecting data may not be appropriate
Free and inexpensive (except for syndicated data)
Offers behavioral insights
10
In the CDMP in which step do you identify a difference between your current and desired state.
Evaluation of alternatives
Purchase of good/service
Need recognition
Information search
