Sports and Entertainment Marketing Quiz Review 1

Target audience based on the person characteristics

Things that people desire based on personality, experiences, or information about a product

Iphone 7

Involves the exchange process between the costumer and the seller

A lack of basic necessities

Involves the goods, services, or ideas used to satisfy consumer needs

Target audience based on Location

What are the 4P's?

A combination of 4 basic strategies known as the 4P's

Target audience based on interests

The __ and __ industries have become 2 of the most profitable industries in the United States.

Specific group of consumers that an organization selects as the focus of its marketing plan

Food and Water

Marketing is the process of developing, promoting, and distributing products to ____ costumers.

Involves how the goods or services are communicated to the consumer

Service are _______ products, such as theater tickets

An I pad Mini

Involves how the product is made available to the customer

Apple Music

Goods are tangible items, such as sports equipment