SEMI 4.03 Fan Support

Question 1

Once a sport/event org. has identified its important fan bases, it must evaluate the characteristics of each fan base by

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conducting research

Question 2

The primary objective of developing sport/event public relations strategies is to

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establish a feeling of goodwill with all of the organization’s fan bases

Question 3

When sport/event marketers plan a public relations event, it is important that activities are

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implemented in a timely manner

Question 4

One characteristic of a successful public relations plan is that it is

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proactive

Question 5

How do sport/event marketers usually distribute information to the media?

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In news releases

Question 6

Which of the following statements is true to the success of public relations strategies in the sport/event industry:

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To minimize unfavorable publicity, marketers should have a crisis mgt plan

Question 7

A method that sport/event marketers often use to measure the success of publicity efforts is to

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track media exposures

Question 8

A common way to maximize exposure for a sport/event is to tie the public relations efforts to

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sales promotion activities

Question 9

To determine how a fan base views a sport/event organization, it is important to maintain

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an open dialogue

Question 10

Sport/Event marketers use public relations strategies to create and maintain

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specific images

Question 11

When considering public relations, marketers must remember that fan bases differ in terms of their needs, preferences

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expectations

Question 12

What might be the best way for a sport organization to build goodwill with the local community?

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Schedule a meet-the-team day

Question 13

Which of the following is an example of publicity in the sport/event industry:

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A local newspaper prints a human interest story about a volleyball player

Question 14

Petra admires an athlete who acts professionally on and off the field. This is an example of fan support driven by

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attitude

Question 15

Creating positive relationships between sport/event organizations and the community at large is important because

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public tax initiatives are often needed to build or maintain facilities

Question 16

The employees of a sport/event organization often generate publicity about a performer, event, or organization by

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talking with family and friends

Question 17

Before a sport/event organization can create goals for each one of its fan bases, it must

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determine its strengths and weaknesses with each public

Question 18

A fan follows the career of a ball player who recently broke the home run record. The fan’s support is driven by

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performance

Question 19

To build and maintain a relationship with the media, marketers often help facilitate the media’s work by providing

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hospitality

Question 20

Attending concerts or sporting events and purchasing memorabilia are characteristics of the ___________ fan.

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spectator

Question 21

To maintain a consistent image over time, a sport/event organization might base its public relations goals on the org’s

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mission statement

Question 22

Sport/Event organizations need to build positive relationships with the media because they have

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the means to spread news to the masses

Question 23

Which of the following is an example of publicity generated by the personal behavior of a high-profile figure:

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A athlete is in the news after being arrested for disorderly conduct

Question 24

A fight breaks out between players and fans at a game. This is an example of publicity that is generated by a(n)

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unexpected incident

Question 25

Which of the following statements is true regarding the importance of fan support to sport/event activities:

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Without fan support, a performer’s popularity decreases

SEMI 4.03 Fan Support

Questions 25

SEMI 4.03 Fan Support

Questions 25