Media Strategies

Question 1

"Cheerios helps lower cholesterol 10% in one month!" Which media strategy is used here?

Accepted Answer

Facts and Figures

Question 2

A famous person or authority claims the product is amazing. Which media strategy is shown here?

Accepted Answer

Celebrity Endorsement

Question 3

Which media strategy is used here?

Accepted Answer

plain folks

Question 4

This ad strategy includes:

Accepted Answer

Facts and Figures

Question 5

Which media strategy is used here?

Accepted Answer

Emotional Appeal

Question 6

Ad can flatters, promotes the "cool" factor, and plays on someone's need to have status.

Accepted Answer

snob appeal

Question 7

Which media strategy is used here?

Accepted Answer

Celebrity Endorsement, Testimonial

Question 8

Which media strategy is being used?

Accepted Answer

Emotional Appeal

Question 9

Join the crowd! Everyone else is using this product and you should too! Which media strategy is used here?

Accepted Answer

Bandwagon

Question 10

Which media strategy is used here?

Accepted Answer

Gender or Sex Appeal

Question 11

What type of media strategy is being used?

Accepted Answer

Celebrity Endorsement, Humor

Question 12

Which media strategy is being used?

Accepted Answer

Name Calling

Question 13

Which media strategy is used here?

Accepted Answer

Humor

Question 14

Which media strategy is used here?

Accepted Answer

Shock Appeal

Question 15

Which media strategy is used here?

Accepted Answer

Cute Characters

Questions 15