2.What are the 4 P’s?

Plan, past, present, proportion

The total making or purchasing of a product.

16.Define communication

The process of exchanging messages between a sender and the receiver

A decrease in price if there isn’t a high demand the prices will lower

18.What negative actions should companies strive to avoid?

Delivering low quality products

5.What is market segmentation?

A strategy that divides a broad target market into smaller groups

1.What does SWOT stand for?

Strength, weakness, opportunity, threat

13.How should you end a cover letter?

By thanking the employer for considering you for the position

4.List the 5 concepts of marketing

Production, Product, selling, marketing, and societal

3.What is advertising?

Bringing attention to products or services

8.What is flat markup?

Adding a flat amount to the cost of each item

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Semester Exam

20 termsStudBud Administration

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Questions 20

Answers

1
12.What should be the font size on your resume?
12
36
5
2
14.Is it necessary to write “cover letter” as your heading?
Yes
No
Depends on who it’s towards
3
20.Define export
Sending goods or services to another country for sale
Bringing goods or services into a country from abroad for sale
A strategy that divides a broad target market into smaller groups
4
19.Define import
Bringing goods or services to into a country from abroad for sale
Sending goods or services to another country for sale
Explaining the negative qualities of a product or service
5
2.What are the 4 P’s?
Product, price, place, and promotion
Plan, past, present, proportion
Prime, purpose, principle, property
6
7.What is COGS?
Designing a product to a certain standard.
The total making or purchasing of a product.
Operating on new advertising ideas
7
16.Define communication
The process of exchanging messages between a sender and the receiver
A picture or plan made by means of lines on a surface
The process of using letters, punctuation and spaces to communicate
8
15.What is a commonly asked question at an interview?
What is your dog’s name
Tell me about yourself
Where do you live
9
6.Define markdown
lower Creating a budget for a company’s marketing plan
Communicating information about products and services to consumers
A decrease in price if there isn’t a high demand the prices will lower
10
11.What should be stated in the first paragraph of your cover letter?
When you would like to have your interview
Why you are writing to them
What you can do for them
11
18.What negative actions should companies strive to avoid?
Promoting inclusivity
Delivering low quality products
Prioritizing employee well-being
12
10. How many pages are required for a resume?
4
1
9
13
17.What is one main type of speech?
Entertaining
Constructive
Humorous
14
5.What is market segmentation?
A strategy that divides a broad target market into smaller groups
A product that provides utility over time and doesn’t wear out quickly
A strategy that divides a broad target market into smaller groups
15
1.What does SWOT stand for?
Sales, worth, options, tax
Strength, weakness, opportunity, threat
Strategies, work, offer,
16
9.Name 1 things that could affect pricing
Ownership over product
Supply and demand
Preferences
17
13.How should you end a cover letter?
Telling them to hire you
By thanking the employer for considering you for the position
Explaining your cover letter
18
4.List the 5 concepts of marketing
Clarification, satisfaction, distribution, society, interest
Usage, time, buying, price, concept
Production, Product, selling, marketing, and societal
19
3.What is advertising?
Explaining the negative qualities of a product or
The process of promoting products and services
Bringing attention to products or services
20
8.What is flat markup?
A particular group of consumers for a product or service
A guide to an answer or product
Adding a flat amount to the cost of each item

Semester Exam Flashcards | StudBud