Unit 3- Marketing Review

What is the last step in market research?

What is it when you solve problems through carefully designed studies?

Buying Nike shoes from a retailer like Foot Locker is called what?

What is the first step in product planning?

When a marketer uses a census to find the demographics of a town it's what kind of research?

Which one of these promotions is free?

What is the last step in product planning?

Which of the 4 ps involves seeing your favorite restaurant in a newspaper?

Which location would result in a product having the highest price for the consumer?

Which is NOT one of the 7 functions of marketing?

What is any form of communication used to inform, persuade or remind called?

What's the target market for World of Warcraft computer game?

Getting a survey in the mail from your local high school is what type of research?

Starbucks has lattes, frappes, espressos, and more. Which element of the 4 ps does this cover?

What's the target market for a Ferrari?

Which of the 4 ps involves setting and communicating the value of goods and services?

Gatorade wants to add a new flavor, they invite 20 people for a tasting, what type of research?

What is the first step in market research?

A specific group of customers who have similar wants and needs is what?

Deciding which locations to sell your product is which of the 4 ps?

What are facts about population like age, gender, and income called?

Great America uses a ticker to see how many people come into the park, what type of research?

Which of the 4 ps was being used when Starbucks decided to have all red cups for Christmas?

What product would have a target market of boys ages 4-6?

Why do market research?